Organic Farming in India

Organic farming is the practice of raising plants, especially fruits and vegetables, but ornamentals as well without the use of synthetic pesticides, herbicides, or fertilizers. Awareness of the environmental damage and threats to health (pollution) caused by DDT, dieldrin, and other insecticides and by the excessive use of chemical fertilizers has fostered interest in organic gardening, particularly among home gardeners.

Organic gardeners use short-lived, biodegradable pest-killers or biological pest control and prefer manure for fertilizer. Organic farming on a large scale is both difficult and costly, but a small, steady market for organically grown, or "natural," foods supports a limited commercial effort.

India’s farmers are still mostly practicing organic methods. Organic fertilizer and natural pest control are the only tools available to most of these farmers, who have always lacked the financial resources to explore chemical solutions. But these farmers, whose produce is as organic as they come, cannot afford to pay the fees required to gain official certification.

As the international community adopts standards for organic agriculture, the challenges faced by farmers in the USA versus farmers in India in order to adapt are very different indeed. The danger is that the well-intentioned global move towards organic standards will make small organic farmers in countries like India, who have been never done anything but organic farming, no longer able to sell their crops.

Most of India’s farms are “organic by default.” The irony and difficulty of the new governmental push for organic agriculture is that 65% of the country’s cropped area is “organic by default,” according to a study by Rabo India. By this somewhat degrading term they mean that small farmers, located mostly in the Eastern and North-Eastern regions of the country, have no choice except to farm without chemical fertilizers or pesticides. Though this is true in many cases, it is also true that a significant number of them have chosen to farm organically, as their forefathers have done for thousands of years.

Get Ready For The Snazzy BMW Roadster This Year

The new BMW Z4 two seater roadster is all set to take your breadth away. It will be launched in India this October. Moreover, the company is likely to launch three more new cars for the growing Indian car market.

The new BMZ Z4 sports features like retractable hard top and drive technology for better driving experience. The new Z4 sports car comes with a 3 litre diesel engine and was launched in Europe in December 2008. Performance parameters include a top speed of 250 kph and a 0-100 kph rev-up in 5.8 seconds.


The Z4 will hit the roads in early October and it will be priced in the range of Rs 50-60lakh. BMW India President Peter Kronschanabl said ' he expects the car to be the brand shaper for the company.'

BMW began in the early 1910s as an aircraft manufactures in Munich. The car's current logo, designed to represent white propeller bladed against a blue sky, reflects these origins; its blue and white colour scheme also references Bavaria's blue and white checkered flag.

Right To Education- A Reality Through Technology

The application of IT is widespread by now in India in the private sector. However, when it comes to public governance, India has been a laggard in the utilisation of IT .It is the monopolistic nature of public governance.

Another important reason for the slow start off the block, particularly of e-governance, is that it enables transparency and cuts down avenues of corruption.

The common man has benefited from the e-governance measures implemented so far. Perhaps the best example in India of how e-governance can lead to order out of chaos and put paid to the machinations of the ungodly is the replacement of the old ballot system by electronic voting in elections.
Government spending on IT accounts for only about 15 percent of India's $12 billion domestic IT market.

Education as a sector has remained relatively untouched by e-governance. This is most distressing, considering that education is the cornerstone of our efforts to build up the future generation. Even in the Right to Education Act there is little mention of implementing e-governance in our education system.

The present education system lacks means of continuous monitoring, meaningful evaluation of the teacher and the taught, constant feedback to the players concerned (administrators, faculty, parents and students) and appropriate timely control and correction mechanisms.
One e-governance system for educational institutions, the M-Star Education Expert System has been piloted in scores of schools in India. This system currently runs in a variety of schools and colleges in the country.

If Expert System gets linked to other national e-governance systems, such as the national ID project headed by Nandan Nilekani, then the possibilities are endless. It could analyse the reasons of dropping out from the system and the teachers become more accountable. The Right to Education could thus become a reality through technology.

Mercedes Benz To Launch Small Trucks

Daimler India Commercial Vehicles (DICV) is all set to launch an Indianised range of small trucks by 2012 from its upcoming plant in Chennai. The range would most probably be launched under a new international brand.

The company has already received an order of 100 trucks from Saumya Mining and this would increase to up to 250 trucks over the next three years.

The commercial vehicles market in India is growing at a good speed. The new range would be available at a price tag of Rs 65 lakh and above in India.

The German company’s other Indian arm, DICV, would continue with its business plans in Chennai.
The Chennai unit would enter the mass market product range in the truck segment as per schedule.
As of now, there are no plans to bring in existing international truck brands to Indian market. The products planned from Chennai would be highly Indianised, with heavy localisation share.

Firefox 4.0 will launch in 2010

Mozilla recently released a product roadmap with a number of new details on what the foundation is hoping to release between now and the end of 2010, including information on when to expect the next major iteration of Firefox.

The report details that Firefox 4.0 is due to arrive in either October or November of 2010 and will bring with it a range of new features, such as a new slick user interface and multi-touch gesture support. But take note that this report is currently classed as a 'draft' and could be open to any number of changes.

For those existing Firefox users, a plentiful number of changes can be expected prior to the late 2010 release date of 4.0, with both 3.6 and 3.7 lined up for debut before then. These new releases will offer such improvements and features as faster javascript handling, improved form completion tools, bookmark synchronization and pageload enhancements.

Mozilla also revealed that when Firefox 4.0 does hit, it will take a leaf out of Google Chrome's book, as each tab will function with it's own separate process, reducing the instances of losing your precious browser session.

YikeBike: An Electric Bicycle

YikeBike, an electric bicycle invented by Grant Ryan and engineer Peter Higgins of New Zealand. It is a foldable and gets tucks into a bag little bigger than a briefcase. It has a large front wheel, tiny rear, and little mustache handlebar, but that front wheel is driven by an electric motor giving a range of 9km and a top speed of 20km/h.

The YikeBike is the first bicycle on the market with electronic anti-skid brakes. But at a cost of €3,900 (over $5,500) it's something of a tall sale for a short ride.

In short, the zero emission bike not only allows a safe and brisk ride on cramped city roads, but also lets the users play their part in sustaining the environment.



The YikeBike will be available in mid-2010 f in the UK, Germany, France, Netherlands, Italy, Spain, Ireland, Denmark, Belgium, and New Zealand.

Its all about Advertising...!!

Advertising is bringing a product (or service) to the attention of potential and current customers. It is focused on one particular product or service. Typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.

“My definition of advertising is that it provides information, calls attention , and making known something that you want to sell or promote”.

It reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along downtown streets. Billboards dot the landscape along our highways. Commercials interrupt radio and television programming.

Business firms use advertising to promote an 'image' for their company. Businesses use advertising to attract new customers and increase sales.

Individuals, political candidates and their parties, organizations and groups, and the government also advertise example during election time politician do lot of promotion for their parties so as to maximize votes . Special interest groups promote a cause or try to influence people's thoughts and actions. People also people advertise in newspapers to sell cars, homes, property, or other items.

Advertising is one of the key marketing tools to build a brand image through creating an appealing brand personality. In order to develop a distinctive and enduring brand image that consumers will remember and associate positive values with, advertising should be the choice for any company.

Obtaining long term profits through strengthening a brand image is an achievable objective for advertising campaigns whilst direct sales proves one of the least effective aspects of advertising.

Importance of Brand in the Apparel Industry

Building a recognizable and dynamic product brand is very essential to distinguish your business from others and taking it to the next level.The name and logo you create will ultimately help your products to be recognized. This is the reason why quality branding is necessary.

Today's global market witnesses a cut-throat competition. Many new products enter the market, stay for a while, and then they become out-of-dated. Fads come into existence and vanish even quicker than they appear. Rapid changes in the consumers' choices, increase in their disposable income, globalization, media exposure, and influence of global and psychological trends attribute to this behavior.

In order to sustain themselves in the market, it is necessary for every manufacturer to build a 'brand image' for his product in the market. This is more important for apparel makers as garments have a short life cycle and trends keep changing every now and then. Brands create the strongest competitive advantage for the manufacturer, and the retailer.

To compete in the domestic as well as the international market, creating, and sustaining a strong brand image is necessary. Some apparel makers attempt to create a brand for their product in the global market, while many others just supply to retail chains according to their specifications.

Branded apparels not only add a stylish image to the apparel, but it also gives something extra to the consumers. It enables them to create perceptions about the value of the apparel and the brand itself. The value of the brand or the 'brand equity' is the difference of cash the customer pays for a non-branded garment, and a branded one.

The customer can buy a similar apparel somewhere else; without the label and for a lesser price as well. But, a branded apparel with a label on it gives a status symbol to the customer thus satisfying his ego. The reputation that the brand image carries helps in promoting the product among status savvy consumers.

Zooooom...Here they go !! Ducati bikes set to hit Indian roads

Italy-based Ducati Motor will enter the Indian market by launching five racing-bikes equipped with over 800cc engine.
India is no longer an emerging market. It is a reality worldwide. The economy is booming and there is a huge number of rich Indians who aspire to buy premium bikes. With the technology to produce the world's fastest bikes, their is a great potential for superbikes in India. It has a great future with "vast improvements in infrastructure and the F1 circuit plans firming up.
Ducati is a name synonymous with racing success, delivering cutting-edge motorbike technology and highest safety and emission standards.

According to Ashish Chordia, chairman and CEO, Precision Motor India Pvt Ltd, the sole importer and distributor of Ducati bikes in India "We will be launching different models in multiple variants. These bikes will be available starting at Rs.15 lakh ($37,500) and would go upto Rs.50 lakh ($1,25,000) in the Indian market.
Ducati is the first exotic bike maker that thinks 110 per cent duties, all manner of bureaucratic hurdles etc are all worth tackling to enter our market. They might only sell 50 bikes this year, but they are confident that those numbers will rise.

The company aims to import around sixty completely built units (CBUs) this year from the Italian manufacturer. Initially, the bikes will be sold through two exclusive showrooms in Mumbai and Delhi and subsequently, early next year, three more showrooms will be added in Hyderabad, Bangalore and Chennai.

Ducati is expected to compete with Yamaha and KTM which are also offering a premium range of bikes. In future, Suzuki and Honda are also expected to foray into India's motorbike market and heat up the competition.

Importance of Promotional Bags in a Trade Show

There is one item that no trade show attendee can live without. This item serves as the most useful accessory on the trade show floor.
It's absolutely essential to carry one of these items to and from the booths. And everyone over looks this item. What is it? A bag. While several trade show exhibitors often choose flashy trade show giveaways, there are the others who go with true promotional bags. Why?

@ They're affordable. These promotional bags range in value.

@ They're customizable. With the vast selection of promotional bags available it's easy find one that can easily match your branding.

@ They're used frequently. In addition to being used at the show itself, bags will be used time and time again. In fact, promotional bags were rated the second most frequently used items (apparel being the first). On average a bag makes 1,038 logo impressions per month.

@ They've got large imprint areas. Granted this depends on the size of the bag that you order, but the majority of bags do have impressively large imprint areas.