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Wednesday, February 23, 2011

Future of Trade Fairs



In the past few years, trade fairs have transformed the face of industries and changed the way business had been done. Many companies have gained exposure through trade fairs which has resulted in their progress over the years. Due to its beneficial effects, these fairs are seen as torchbearer of all the industries in the world. It won’t be an exaggeration if we say that these trade events have become indispensable to the entire trading fraternity.

Clearly, we can see that trade fairs will be a major industry tool to garner maximum exposure to the new products and brands in the future. But we are still wondering, how different the perception and impact of a trade fair will be in a few years from now. Well, if we analyze the industry trends and pay heed to a few statistics, we will see that the future is definitely bright. But as we know every good thing has its bad aspects, trade fairs will have their pros and cons, which are discussed below-

Future Trade Fair (Pros)

In the future, trade fairs will become highly competitive because of higher participation of individual companies. As a trade fair provides equal opportunity to each exhibitor displaying at the event, it will be an ideal platform for smaller players in the industry. Also, the trade venues are evolving rapidly and high class technologies are available easily at many venues. This will further improve over the years which will lead to large scale live demonstrations and conferences. The companies will realize that they can easily channel the consumer response in their favor by impressing them at such mega events. Due to this trade fairs will become a major part of their campaigns and thought process. Moreover, consumers will realize the immense potential of trade fairs and their participation will improve over the years. In the future trade fairs, high end technology will be showcased to the visitors and the fairs will become the ultimate guide of new trends to the general public.

Future Trade Fair (Cons)

Trade fairs are definitely a boon to the industries and frequent fairs dedicated to the same sector of industries will take place in the future. This will result in huge competition not only amongst the participants but also the organizers. In this situation, organizers and exhibitors may use aggressive and unfair business tactics which might not be beneficial to the entire industry. With the advent of high end technologies in the future, the companies may try using robots and interactive computer technology to showcase their product. This can lead to the loss of human touch, which is otherwise vital to the development of a brand.

All these factors discussed above will most likely effect the performance of trade fairs in the future. Whether the overall impact will be positive or negative, it is highly debatable and inconclusive as of now. But there is no denying the fact that the trade fairs will be a marketing force which will definitely play a part in the next few years.

Monday, December 7, 2009

Role of Website in an Online Business


Now a days Online Business have become trend. Every second person has its own website. But if one really takes it seriously make that website like your lifeline for life.
To get success in business you will have to be a owner of a good, attractive & a unique website .Always keep in mind that,Your web site is your identity.

1. Planning

It is very important to plan the subject of your website and how you would present it. The site must be organised and not over complicated. It should definitely focus on some or the other area.

2. Content

The more relevant content you add to your site the better, plus always try to add more articles and informations to your site on a regular basis. If your content is fresh and lucrative, the number of traffic will positively increase.
The article pages of your site must be specified by separate specific keyword.
This article would then act as a separate page of website content that will rank on the search engines for that one keyword.

3. Register domain for the website


While you are still in the process of writing your development plan you should register a domain for your website. A short, descriptive and catchy domain name may just be money in the bank.

4. Use Meta Tags for your home page

5. Always notice that your links are active.

6. Publicize your Website

Having a great site is not good enough! You have to work on promoting your site through active social networking sites so that enough targeted traffic visits your site to make it profitable.

One good example of a trade show industry website is http://www.biztradeshows.com/
Its the largest directory of trade events and shows. Its content is rich and is updated on daily basis.

Tuesday, November 17, 2009

New Exhibitors at India International Trade Fair


Cuba, Papua New Guinea, Iraq and Nigeria being the first time participants in the 29th India International Trade Fair, are all ready to showcase their specialities to the visitors at South Asia's biggest fair.

Participants of Papua New Guinea see it as an opportunity to open their products in the international market and also a step towards promoting their country.

"As a new entry in this part of Asia, we feel that participating in this event will create awareness. By having business, people will know about where Papua New Guinea is, what type of business we can do here in India. This is the best avenue," said Caroroofa, an exhibitor, Papua New Guinea.

The New Guinea participants are offering their specialities like Coffee, tea and spices. Not only this. They are also showcasing fish canaries samples.

Besides these four countries, Iran, Afghanistan, Argentina, Bangladesh, Belgium, Bhutan, Brazil, China, Denmark, Egypt, Germany, Indonesia, the Netherlands, Myanmar, Philippines, Nepal, Pakistan, Sri Lanka, South Korea, Syria, Thailand, Turkey, UAE, United Kingdom, the US and Vietnam are among the other foreign participants.

This trade event is organised annually by the Indian Trade Promotion Organisation and provides a platform for trade promotion and helps facilitate interaction between National and International buyers.

To know more about Indian International Trade Fair log on to BizTradeShows.

Sunday, November 15, 2009

Indian International Trade Fair 2009


The 29th Indian International Trade Fair is open now and will commence till 27th of November. Every year the Trade fair is being organized by India Trade Promotion (ITPO), it is the nodal agency of the Government of India for promoting the country’s external trade. The theme for the year 2009 trade fair, organized by the commerce ministry-promoted India Trade Promotion Organisation (ITPO), is “Exports of Services”

ITPO is existed for the last three decades in the form of Trade Fair Authority of India and Trade Development Authority. The organization plays a key role in catalyzing trade,
investment and technology transfer processes.

This year the special highlights of the fair are Green Event, with No Plastic Bags
No Smoking Zone,5 Exclusive days for Business Visitors, Cultural Programmes & State Events,Ethnic Foods from Different States, Special Cuisine- Delhi Ka Khana
Special Exhibition -India- A Space Odyssey


For general public, the entry fee is Rs.30 on weekdays and Rs.60 on weekends.
The Business Visitor Hours are 09:30 am to 07:30 p.m ( from November 14th - 18th, 2009) Entry Gates : 1,2 & 10
General Visitor Hours : 09:30 am to 07:30 p.m ( from Nov 19th - 27th, 2009)
Entry Gates : All

The trade fair will host with 7,500 domestic and overseas exhibitors from 29 countries.
The 14-day fair will have China as the spotlight country and Thailand as the partner nation for the year2009 , The fair will open for public Nov 19, since the first five days have been reserved exclusively for business visitors with an entry fee of Rs.400 during these days.

Our President Pratibha Patil has inaugurated the fair at the Hamsadhwani Theatre within the exposition complex, said the event provides an opportunity for people from across Indian states to see the progress the country and the world at large is making.
This year Iran has made a debut in India’s trade fair, hoping to join some countries such as China, Myanmar, Pakistan, Thailand and Turkey, which have attracted huge crowds in the past with their traditional merchandise.

Wednesday, November 11, 2009

Countdown begins for Essen Motor Show



Essen Motor Show is a World fair for automobiles tuning, motor sports & classics. This show will prove to be an ideal meeting place for Automobile Enthusiasm. Many companies launch their brand new car models in this show. This time also Audi RS5 will make its official debut at Essen Motor Show which will take place at the end of November.

For those who don’t know, the new RS5 will carry a V8 engine capable to deliver around 450 hp as well as a new aerodynamic kit featuring a redesigned front bumper with bigger air intakes and a completely new rear bumper with integrated air diffuser and exhaust system with the well-known RS oval pipes.

To know the details of Essen Motor Show log on to BizTradeShows.

Tuesday, November 10, 2009

Mumbai International Tourism Expo 2010


Travel and tourism is one of the largest industries in the world and India has emerged as a key global travel and tourism hub. In light of the developments and the various changes in this dynamic industry, the Maharashtra Tourism Development Corporation (MTDC) in association with Conference and Exhibition Management Services Pvt Ltd (CEMS) brings a first-of-its-kind international travel and tourism event – Mumbai International Tourism Expo (MITE) 2010.

To be held at the Bombay Exhibition Center from January 7 to 9, 2010, MITE 2010 aims at providing an integrated business platform for local and international participants to showcase their products and services while creating an opportunity for them to meet the top decision makers of the industry.

Talking about the plans for MITE 2010 Mr. Edward Liu, Managing Director, CEMS said, “The world is watching on how India is fast becoming the most attractive emerging market in the world. Through MITE 2010 we will explore a number of targeted influential segments to maximize and draw in the interests of local and international buyers and sellers for tourism-related business and activities, during the event."

Mr. Pradip Lulla, President, Travel Agents Federation of India said “The Mumbai International Tourism Expo 2010 is a first of its kind initiative planned by CEMS on such a large scale in Mumbai. This event will be instrumental in providing an interactive platform for the exchange of knowledge and promotion of ideas, trends and opportunities. I see tremendous value in the expo and encourage members to wholeheartedly support MITE 2010 with their participation.”

The key supporting associations for the first ever MITE 2010 are: Travel Agents Federation of India (TAFI), India Association of Tour Operators, The Asia federation of Exhibition and Convention Associations, Association of Korea Exhibition Industry, Indonesia Congress and Convention Association, Korea Convention Association, Macau Convention and Exhibition Association, Thai Exhibition Association amongst others.

To know further details about Mumbai International Tourism Expo 2010 log on to BizTradeShows.

Sunday, November 8, 2009

Auto Expo 2010


Two months to go for the 2010 Auto Expo. Gear up !!! Time for a curtain-raiser. After all, the last Auto Expo at Pragati Maidan, New Delhi was a major hit – thanks to the high profile launch of the world’s cheapest car, the Tata Nano.

This time around too, the Auto Expo is expected to open up to the automotive world a handful of developments and many an auto launch.

The 2010 Auto Expo too will host launches from many an Indian auto maker, as well as global brands. Many believe that the 2008 Auto Expo at Pragati Maidan was where the Auto Expo finally came of age. Helped in large measure by the hype surrounding the Tata Nano, no doubt. Indian media was there in full force, and not to mention the world media, who went back a much chastised lot.

Over the last couple of months, a few companies like Skoda and Bajaj Auto have certain models that would possibly be introduced during the Auto Expo 2010.

To know more about this expo log on to BizTradeShows

Tuesday, November 3, 2009

Ways to Get Traffic on you Website



Getting traffic is one of the most important tasks for any web master. What is more, you can't get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it.
Here are some of the ways to get traffic for free:

* Optimize your site for search engines


Search engines have always been a major way to get traffic for free. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial.

* Frequently update the contents of your site


If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

* Take advantage of social bookmarking sites


Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

* Use your Twitter and Facebook accounts


Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

* Get links with other sites in your niche


Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous no follow attribute. But even if the links are no follow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

* Use any chance to promote your site for free

Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

* Use offline promotion


Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

* Include your URL in your signature


URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.
Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

Sony Ericsson unveils first Android model


Sony Ericsson unveiled its new X10 flagship phone, its first to run on Google's Android operating system, but plans to start to sell it only next year.

Loss-making Sony Ericsson, the world's fourth largest handset maker, has suffered since 2008 from a lack of attractive high-end cellphone models in its offering, and saw overall sales shrinking 45 percent from a year ago in the last quarter.

The X10 will have a 4.0 inches wide capacitive touch screen, it uses Qualcomm's Snapdragon processor, and it comes with 8.1 megapixel camera.

To know more about the latest upcoming gadgets one should attend trade shows and get all the latest information regarding it.

Wednesday, October 28, 2009

Toyota to unveil Prius Hybrid in 2010 Auto Expo


The much expected car and world’s most successful green vehicle will hit the Indian shores in two months from now. While stayed away from 2008 Delhi Auto Expo, it will showcase its excellence in full swing at the 2010 Delhi Auto Expo.

Toyota will showcase the prius hybrid at the expo. Toyota has been doing feasibility study of launching the prius hybrid in India. Toyota might also showcase a concept version of EFC (Entry Family Car) at the Delhi Auto Expo which will be launched by the end of 2010. Remember, Volkswagen has already confirmed its launch of polo at the Auto Expo.

To know more about this Auto Expo check out BizTradeShows.

Canton Fair (China Import & Export Fair)

CONEXPO 2011, Las Vegas