Travel & Tourism Trade Shows

With the strengthening economic base of the middle class, the focus of the people is shifting towards finding new ways of spending their newly found money. People are ready to buy luxury items surplus to their daily requirements. These people are not shying away from spending all their money on leisurely activities like partying at the costliest nightclub or splurging all their cash on travelling to some exotic destination.
This change in approach has given a major boost to the travel and tourism in the country.

India, which was formerly renowned for being one of the finest destination for the tourists all across the globe has transformed into a major hub for foreign travel companies. These companies are on the prowl and are ready to woo Indian customers with new and exciting travel packages. Therefore, travel trade fairs have become the need of the hour for Indian and international traders.

A travel and tourism trade fair is quite different from other run of the mill events. The objective of the event is to attract the end users towards the travel destination which calls for a peculiar approach. Generally, the travel trade fairs ooze the spirit of a carnival with a celebratory atmosphere. The hordes of people that gather are enticed with attractive travel packages and mega offers. The infrastructure is always glossy and local flavor is added to the mix to bring potential customers closer to the culture of the travel destinations. The promotion is not only limited to the infrastructure, but it is also popularized through local cuisine and apparel. The single goal of these trade shows is to grab the attention of the general public and allure them towards these destinations.

In addition to the trade buyers and end users, travel and tourism trade shows pull in huge crowds of enthusiastic visitors. These visitors attend these events for fun and frolic. The fact that there is no compulsion to buy makes travel fairs the ultimate holiday destination for the local inhabitants.

The significance of the travel and tourism trade shows could not be denied in the modern times. The huge rewards that they reap for the exhibitors and visitors alike cannot be overlooked. Hence, the trading associations and organizers take special care before organizing such mega events. The frequency of organization of travel and tourism trade fairs is increasing with each passing season and there is no end to their popularity amongst the masses and classes.

Trade Fairs-Your guide to understand market competition

A trade fair is like an open book where the entire profile of a company is in the limelight. It is the place to be, if you want to observe and get ahead of the competition. A trade fair brings with it an exciting opportunity to venture into the unknown facts about various organizations. As it is attended by the entire supply chain within the industry, it offers mouthwatering prospects for the aspiring businessmen and traders. Nowadays, the trade shows are viewed as the barometer of economy and industrial progress which make them crucial for the industry.

In today’s times, various companies are ready to employ certain tricks and tactics to crush the competition, and for that they need vital information which is available at the trade fairs. The fact that a company that exhibits at the trade shows comes along with its own market strategy, it is easy to observe their tactics and market impact. A rival trader can easily gauge the performance of the competing brand and he/she can design his/her strategy to counter the competitor. Let us say, if one observes a company distributing freebies at a trade show and getting a good response from the public. In that case, the rival brand could try outdoing his competitor by distributing even more attractive gifts. Channeling the interests of the public in your direction is the ultimate goal of any company, and this objective could be easily achieved at the trade fairs.

Besides acting as a window to observe direct competition, a trade fair also brings the exhibitors closer to the decision makers within the industry. The entire market shapes up according to the crucial decisions made by the trading associations and government officials. The trade fairs provide the exhibitors with the first-hand knowledge of the latest developments related with taxes, duties etc. Such information could go a long way in helping these companies expand their horizons and increase their profits. Moreover, the general response of the public that one encounters at such events, also gives an insight into the taste of the general buyers.

In the future, the companies are expected to realize the massive potential of these trading events. To get ahead of the competition, trade fairs are expected to be utilized frequently in various industries. It will be a big mistake on part of the traders, if they ignore the potential of these mega events. In the light of the modern day developments, it won’t be an exaggeration if we say that trade fair is the ultimate guide to understand market competition.

Trade Shows Tips

-> Making a commitment to trade show excellence means committing to creating unique and meaningful experiences for your customers.

-> In trade show marketing it’s usually best to lead, not to follow!

-> Engage prospects by taking an interactive and educational approach to your booth design and show planning.

-> Follow up with booth visitors while they still have your brand on the brain. And leverage your marketing campaign to stay in touch.

-> Making a commitment to trade show excellence means committing to creating unique and meaningful experiences for your customers.

-> Visit trade shows often to get ideas on how to better distinguish yourself from the competition when you exhibit.

-> Establishing concrete sales goals well before a trade show is critical for accurately determining ROI after the event.

-> Understand the audience loyalty. The most loyal group is your core audience. Cater to them, they are key to a successful show.

-> A waiting audience is a frustrated audience. Always make sure to start and end on time.

-> To have a successful trade show make sure to set clear goals for your trade show participation.

-> Give attendees something to see, hear, touch, taste & smell & they're bound to remember your exhibit longer !

-> Always make sure that the tradeshow staff at your booth projects professional appearance & are well-trained to represent your company.e that the tradeshow staff at your booth projects professional appearance & are well-trained to represent your company.

-> Use social media websites to reach more attendees in a trade show.

Use of Trade Fairs to Create Awareness

In today’s times, the speed of development is increasing day by day. The whole world is going through a major transition and certain social, moral and health issues are raising their heads as byproducts of this unmanaged progress. Governments of countries are trying to spread awareness about these issues through NGO’s, advertising and other mediums.

The trade fairs are also becoming an interesting medium for promoting awareness. As a trade fair is a complete representation of industry, it has access to all the major industrialists and decision makers. Presenting these important issues at trade fair can act as a catalyst in solving these problems quickly.The society is facing newer and deadlier issues which are increasing with each passing year. Some modern day issues which need to be dealt with are population, pollution, terrorism and health problems.

To counter these issues, a trade association can take initiative in projecting an image of the event in such a way that it correlates with the modern day problems. For example, a trade fair organized for health industry can be used to promote the population issue or a trade fair associated with automobiles can feature countermeasures and techniques to reduce the greenhouse effect. Banners and posters carrying out information on these issues can also be used for creating a visual impact on the visitors. As trade fairs are utilized for meetings and conferences, discussions can be carried out involving major players in the industry. Such discussions will impact the higher echelons of the industrial machinery which is vital for achieving the desired result.

An international trade fair can prove really beneficial for certain developing countries. The developed countries have already devised newer ways of countering these modern issues and their involvement can bring in proven technology, which can act as a boon for backward countries. A well-measured approach is needed to achieve a positive effect on the whole society using trade fairs. This approach can only be achieved if the organizers and exhibitors look beyond their personal benefits. Such act of selflessness may not be possible in today’s competitive world and hence, the involvement of government is important to carry out this task.

If national governments of different countries step in and provide certain incentives to the trade fair organizers, only then proper promotion of these burning issues is possible. That is why, it is imperative for government to recognize the benefits of trade fairs and use them for spreading awareness.

Gaming expos and trade shows

Today’s world is full of hi tech technologies that caters to the needs of millions of users. Some new and upcoming technologies have resulted in the development of new markets with immense potential. One such market, which is growing exponentially, is the gaming market.

From the text based games of the 80’s to the cutting edge graphical masterpieces of today, the gaming world has seen an evolution that has never been seen by any other industry. Major gaming brands like EA, UBISOFT and THQ are well recognized around the globe. The modern day gamer is crazy about his favorite title and wants to learn all about it. Gaming is not only a recreational past time for the users, but it also serves as the source of regular income for the professional gamers. Due to the ever increasing scope of gaming, the major software companies have started promoting their games at various fairs and expos. Such events are an instant hit amongst the professional gamers and general public who visit such trade fairs and trade exhibitions in large numbers. The main attractions of the gaming trade fairs are listed below-

1. An opportunity to meet the makers of games-The wonderful technology behind the games is something that enthusiastic players want to learn about. As the trade fairs are visited by the programmers and game story writers, they serve as perfect platform for such meetings.

2. Wide variety of titles on offer-A gaming expo plays host to a wide variety of gaming companies and distributors, hence they offer a large variety of titles under one roof.

3. First look at soon to be released games-New games that will be launched in the market in the future are showcased at such events. Live demonstration of game play on huge screens is shown to the general public for promotional purposes. This generates a lot of interest amongst the gamers who visit such events, which in turn helps the sale of the games when they are launched.

4. Gaming competitions- Gaming competitions are also organized at certain gaming expos. These competitions are hugely rewarding to the participants in terms of money and fame.

The fact that the gaming industry is on the rise has made gaming expos almost inevitable for the bigger brands. The immense publicity of the games that a game receives at a gaming trade fair is unrivaled. Hence, gaming expos are expected to increase in number with time and it will be foolish on the part of organizers to ignore them.

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The evolution of trade fairs

Everything evolves in this world. From gliders of yesteryears to modern day jets, change has been the constant phenomenon that hasn’t changed evolutionary change haven’t even spared trade fairs which have evolved from strict official meeting platforms to hi-fi trading extravaganzas. The glossy showpiece events that we visit today were in the past a pale shadow of what they are now. In the yesteryears, the focus was only on official buyers and suppliers.

The visitors were chosen according to their buying powers and general public used to stay away from the trading events. Cutting edge technologies were never in the touching distance of the general buyers, who normally used to wait a few months for the launch of their favorite products. But over the years, the market evolved and the sellers realized the actual buying potential of the common men. Hence, certain organizers started involving enthusiastic buyers in these trade fairs.

The formula was an instant hit and the trend caught on. With each passing year, more and more commoners started visiting trade fairs. A new niche market was created where the end user had access to all the latest and greatest innovations. B2C fairs became an instant rage amongst the masses. The traders started giving importance to the trade fair infrastructure and began implementing new tactics to woo the common men. New innovations were incorporated in the trade fair planning process, keeping the interest of general public in perspective.

Free gifts, celebrities’ performances and classy infrastructure were a few of the major alterations that were seen in the trade fairs. With the start of huge competition between the various organizers, the standards lifted and the quality of the trade fairs skyrocketed to new heights. The fairs that we visit today are a result of all these years of competition.

Whether the evolution has helped the cause of the trade fairs is a question that is quite difficult to answer. On one hand, it has added new dimensions to the trade shows making them more vibrant and livelier than ever before, and on the other it has hampered the official nature of these events. Modern day fairs appear casual and leisurely and hence lack the discipline of the past events. But the massive exposure that they bring to the exhibitors is unquestionable.

The fact that the time won’t stop, makes further changes in the trade show infrastructure almost inevitable. What the evolution will bring to the table, whether it will be good or bad is remained to be seen. But one thing is for certain, the evolution of trade fairs is never going to stop.

Trade fairs-The wheels of modern economy

The modern day economy is very unpredictable. The great economic meltdown of the recent past is one of the biggest examples of the fragile nature of the economy. Not only it is difficult to predict the outcome of a certain global events on the financial wherewithal of a country, it is even harder to guess the market response of a general trader to some change in the economic climate. But amidst all this unpredictability and guessing games, lies the ultimate solution to these problem - trade fairs.

A trade fair is a place where global suppliers meet international buyers. This gives all the participants a chance to not only access the wide variety of products on display but also gauge the current industry trends. A trade fair provides a direct insight into the outlook of the industry and the people who are involved in it. By visiting a fair, one can give his/her business a major boost. In the light of all these advantages that the trade fair offers, it won’t be wrong to infer that they are like the wheels of the modern economy.

Some direct advantages of trade fair on which the economy depends upon are listed below -

Great meeting place between economist, decision makers and major industry players - The fact that a trade fair is the ultimate gathering place of all the significant players in the industry is very important for the economic needs of a country. Without such meetings, there will be a certain void between the supply chain resulting in lack of promotional campaigns and industrial revolutions. Hence, trade fairs help in bringing the pillars of economy closer to each other.

Seminars and conferences that decide future of industry and economy - The future of the industries and economy are decided at the conferences that take place at the trade fairs. Plans for future and their implementation are chalked out in advance at these trade events. Such events result in fool proofing the future which gives the economy a major boost.

A place to understand international trends and tastes - A trade fair brings the local players closer to international buyers and sellers. This gives them a chance to cater to the needs of these international companies and generate vital foreign revenue. The fact that foreign investments are indispensable to the growth of national economy makes the organization of international trade fairs extremely crucial.

The sheer impact of trade fairs hasn’t gone unnoticed by the government. The government officials and economists along with trade associations work in close quarters to extend economic reach of their country. In the light of present trading scenario, it won’t be an exaggeration if we say that the trade fairs are the wheels on which the modern economy rides.

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The Charm of Tradeshows

On the surface a trade fair comes across as an official engagement with strict focus on trade related issues. But some B2C trade fairs have certain appeal amongst the masses because of the freebies and fun that they offer. A B2C trade show is intended at wooing the end users with the sole purpose of bringing them closer to the supply chain. At these fairs, the organizers and exhibitors have focus on creating an environment that allures the general public towards the various brands on offer.

Creating a charming atmosphere that instills the spirit of buying a product is extremely hard. Nowadays, the general public easily recognizes cheap tactics and hence, modern day trade shows have been organized after careful planning and observation. The traders understand that they need to make an investment to build a future consumer base. Therefore, the charm of tradeshows is increasing with each passing day and people are coming in large numbers to attend these events.
Some of the features of present day trade shows that visitors find enchanting are listed below-

A freebie on Offer - There is nothing more alluring than a free gift. Hence, distribution of freebies has become a regular feature at the trade shows. These free goodies not only help in the immediate recognition of the product but they also help in the exposure of the brand in the future. Each individual receiving a free gift is more likely to talk about the brand and the fair with his mate than the one who returns empty handed. This gift distribution tactic presents a win-win situation for the exhibitors, visitors and organizers while at the same time it adds to the charm of the event.

Carnival like atmosphere -The modern day trade fairs are gala events filled with all the festivities. The lights, decoration and the ambience add to the general appeal of the trade fairs.

Live performances - There has been a recent rise in the number of famous singers and celebrities performing at the trade fairs. Due to these live performances, a large number of visitors who are fans of these celebrities visit the trade event. This opens up doors for the entry of a new untouched consumer base that would not have seen the exhibition.
All the pomp, free gifts and live celebrity performances that are taking place at the tradeshows have taken the popularity of these events to a new level. The future holds new surprises that will add to the charm of these trade events. What these new surprise will be is a mystery that can only be unraveled with your visit to the next trade show in your city.

A Guide To Visitors At Trade Fairs

Trade fair acts as a common ground for exhibitors and visitors and serves them equally under one single roof. It is a wonderful platform that gives immense freedom of choice to the buyers as they get to choose the products from a long list of companies. Sometimes this freedom of choice could act as a burden and make it extremely hard for the new visitors to determine which brand to trust and which brand to stay away from.

The way the companies present themselves at their well-designed stalls, it becomes very hard to distinguish between a good and an average product. Therefore, it is vital that a visitor pays attention to some finer points of details before investing his finances in a particular company. Some of the important aspects which should be identified and pondered upon are -

Reputation of a company - A visitor who is looking to make a major investment at a trade fair should study the list of exhibitors presenting at a fair. This list can be easily found at the websites dedicated to the trade fairs. After finding the exhibitor you are willing to put your money on, the past performance of the company should be thoroughly checked. Only after a complete study, investments should be made at trade fairs. In case of doing trade with a new exhibitor presenting at a fair, there is a small risk factor involved in the deal. Putting trust in such new players in the market can be a bit tricky and should be taken with the possible consequences in mind.

Live Demonstrations - Sometimes it becomes very difficult to judge a product based on new technology as there is no other product to compare it with. In such cases, a live demonstration comes in very handy. When everything is in front of you, there is a lower risk of deception. Even though the risk is low yet a novice in technical field should keep someone technically sound along his side. This is because, sometimes it is very difficult to identify the finer details if one is not familiar with the field. In such cases, a specialist can be really useful in evaluating the product.

Unbelievable offers - Competition is increasing day by day and companies are using every way possible to attract visitors to their stalls. In some situations, you may come across offers which may seem too good to be true. The fact is more often than not these offers are deceptively designed to hide the actual details. Unbelievable offers should be treated with caution and wisdom.

A trade fair is meant to promote trade and bring profit to all. To achieve only profits and no losses from such fairs, these practices should be followed by all the visitors at trade fairs.

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Virtual Tradeshow

The way Internet has transformed the lives of people both personally and commercially is something that would have been difficult to imagine in the past. Almost everything in the modern world is dependent on the use of the virtual web. Even trade shows have not remained untouched from this recent phenomenon and have found a new outlet in the form of virtually organized internet based trade shows.

A virtual trade show serves the same purpose as of a normal trade show, but what makes it more likable is its lack of infrastructural cost. The organizational and infrastructural overheads are the major investments that are made in a real world trade fair. If one cuts out these costs, the investment needed is almost negligible. The virtual tradeshows are flourishing due to these factors and are very much liked within the trading circles.

A virtual trade show can be organized by simply using Internet and virtual tradeshow software to connect with the participants. A basic description and the requirements for a virtual trade show is given below -

Permission to enter a virtual trade show - It is very important to have a selected gentry interested in trading attend a virtual trade fair. Giving permission to the right people is extremely important at such fairs because there is no other way of checking the credibility of the participants. To avoid the presence of Internet trolls and mischievous people, special virtual tokens or passes are used. These tokens or passes can be distributed to trusted exhibitors and visitors or they can be sold through an online outlet.

Virtual booths - The booths are present in a virtual exhibiting hall at a virtual tradeshow and act like the interface for the exhibitors and the visitors. The exhibitors can use multimedia applications to showcase their commodities and Internet messengers can be used for direct interaction. Such facilities are normally built-in the virtual tradeshow software and are very user-friendly in nature.

Trading- A visitor is free to roam around in the virtual fair and can decide to trade with the exhibitors of his own liking. The decisions are made after going through the listed items in the virtual booth. Trading is done through digitally signed documents.

Even though a virtual trade fair is an excellent way of meeting buyers and manufacturers, it will take a long time for such fairs to replace the real world fairs. The lack of personal touch and reliability are a few factors which go against such fairs. But still, the day by day improvement in Internet technology and change in people’s perception may lead to world wide acceptance of such fairs in the future.

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