Trade Fairs Trigger Innovation in Global Economy

Traditionally, trade fairs are seen as marketplaces for selling and buying goods, but they are also venues to showcase the latest technology and designs and reach buyers worldwide in today's global business environment.
I personally believe that trade fairs contribute to the process of knowledge creation. They have been common business events."You need benchmarks for your products and these global marketplaces are the perfect place for this. And, of course, you make face-to-face contacts, which is so important in business, in any industry. Establishing markets, finding potential partners and establishing trust is only possible face to face. It also helps to learn about new concepts and designs of your competitors.” Not only this, these days business promotion can easily and cheaply be carried out through the Internet or via video conferencing, but only where ICT infrastructure and its application have widely gained popularity.

All the exhibitors participate in trade fairs as they get an opportunity to meet in one place. These trade fairs create invaluable global pipelines of information. Events also provides a rare chance for domestic businesses to build contacts, learn new ways of doing things, and improvise technology as well as forging business partnerships.