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Tuesday, June 21, 2011

Trade Show-A world within a world

Generally, a trade show is a comprehensive showcase of the industry that it is dedicated to. It represents the various technologies and products associated with the industry and cater to manufacturers, distributors and wholesalers who participate at these events. The whole infrastructure is self-sufficient with water, electricity and other necessary commodities available in-house. The sellers and the buyers are the major participants along with certain reputed speakers and decision makers who generally preside over the conferences that take place at the trade shows. Doesn’t matter which industry it represents, a trade show always has certain static aspects which never change.

The world that we live in has all the basic ingredients necessary for living a life. Just like this world, a trade show has all the right components which are required for the trading machinery to work in all its glory. The participants at the trade fairs are always on the lookout for the best technological solutions for their existing trade, just like in the world that we live in we are striving for the best for our lives.

The way this world has evolved over the years from barren land to urban cities, in the same way, the trade shows have transformed into mega events. The trade shows of the modern era are not restricted to B2B contacts and official meetings. The scope of trade shows has changed so drastically that it would have been difficult to imagine it in the past. Now the tradeshows have carnival like atmosphere and the doors for the general public have also opened up. Every event is filled with endless possibilities, just like this world which is far and wide and almost endless when it comes to exploration. The magnitude of the trade fairs has increased manifolds with global traders coming together under one roof.

The trade shows have rapidly increased in numbers in the recent past and it’s all due to the fact that they have become self-sufficient just like this world. The organizers and exhibitors make sure that every entity needed for an event is available beforehand. When a visitor enters a trade show, he feels like he is a different world altogether. The stalls arranged in patterns, the ambiance and the sheer number of people visiting the fairs make it obvious to the visitor that he is not in the same place where he came from. The way the items are promoted with free gifts and live demonstrations, it really catches the eyes of the participants. In the light of all these similarities, it won’t be an exaggeration if we say that trade fairs are like a world within this world.

1 comment:

  1. A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.


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