How to Cut Cost While Displaying at Trade Fairs

Cutting cost has always remained an integral part of trading and marketing. Even the trade fairs haven’t remained untouched by this phenomenon as cost cutting tactics are employed on regular basis in the modern times. Cost cutting does make sense to a certain extent but in some cases it can become a hindrance to the process of organizing a trade show. The skill of a good organizer lies in his ability to efficiently employ cost cutting tactics.

In the today’s world, trade fairs have gained tremendous popularity amongst enthusiasts and serious buyers. The visitors expect high quality in the infrastructure as well as general facilities. In this situation, certain tactics and practices could come extremely handy to the exhibitors and organizers who bear the burden of minimizing their expenditure while maintaining a certain level of quality.

• Use of custom modular trade show display - One of the most obvious benefit of using custom modular trade show display is the reduction in the shipping and drayage expenses. These custom displays are easier to set up when compared to the regular ones. The overall expenditure is curtailed by 75% of the original cost, if the exhibitors employ these displays at the trade fairs.

• Hiring local students for promotion at stalls - Expert professionals when hired over a short period of time at trade fairs can sometime dig a massive hole in the pocket of the organizers and exhibitors. Instead of the specialized professional, hiring college students in the local region for certain trivial tasks like promotion at stalls is much more beneficial and cost effective. In certain cases, these young students could be more useful due to their higher level of energy and enthusiasm.

• Choosing trade venue closer to airports, shipping docks and railways stations - To cut down on the cost of transporting goods from ports and docks, the trade venue should be chosen closer to such destinations. This practice could make a world of difference in the expenditure.

• Focus on trade buyers - The real motive of a trade fair is to do quality business with quality clients. In some cases, unnecessary focus on general public who visit the fairs without any purpose of buying could be a cause of extra expenditure. Exhibitors need to acknowledge the significance of trade buyers and should devote major share of their finances in wooing the actual buyers. This change in approach could be extremely beneficial to them.

If the exhibitors and organizers start following the above mentioned practices and fine tune their tactics, they will definitely be able to maximize their profits at the trade fairs.

Travel & Tourism Trade Shows

With the strengthening economic base of the middle class, the focus of the people is shifting towards finding new ways of spending their newly found money. People are ready to buy luxury items surplus to their daily requirements. These people are not shying away from spending all their money on leisurely activities like partying at the costliest nightclub or splurging all their cash on travelling to some exotic destination.
This change in approach has given a major boost to the travel and tourism in the country.

India, which was formerly renowned for being one of the finest destination for the tourists all across the globe has transformed into a major hub for foreign travel companies. These companies are on the prowl and are ready to woo Indian customers with new and exciting travel packages. Therefore, travel trade fairs have become the need of the hour for Indian and international traders.

A travel and tourism trade fair is quite different from other run of the mill events. The objective of the event is to attract the end users towards the travel destination which calls for a peculiar approach. Generally, the travel trade fairs ooze the spirit of a carnival with a celebratory atmosphere. The hordes of people that gather are enticed with attractive travel packages and mega offers. The infrastructure is always glossy and local flavor is added to the mix to bring potential customers closer to the culture of the travel destinations. The promotion is not only limited to the infrastructure, but it is also popularized through local cuisine and apparel. The single goal of these trade shows is to grab the attention of the general public and allure them towards these destinations.

In addition to the trade buyers and end users, travel and tourism trade shows pull in huge crowds of enthusiastic visitors. These visitors attend these events for fun and frolic. The fact that there is no compulsion to buy makes travel fairs the ultimate holiday destination for the local inhabitants.

The significance of the travel and tourism trade shows could not be denied in the modern times. The huge rewards that they reap for the exhibitors and visitors alike cannot be overlooked. Hence, the trading associations and organizers take special care before organizing such mega events. The frequency of organization of travel and tourism trade fairs is increasing with each passing season and there is no end to their popularity amongst the masses and classes.

The evolution of trade fairs

Everything evolves in this world. From gliders of yesteryears to modern day jets, change has been the constant phenomenon that hasn’t changed evolutionary change haven’t even spared trade fairs which have evolved from strict official meeting platforms to hi-fi trading extravaganzas. The glossy showpiece events that we visit today were in the past a pale shadow of what they are now. In the yesteryears, the focus was only on official buyers and suppliers.

The visitors were chosen according to their buying powers and general public used to stay away from the trading events. Cutting edge technologies were never in the touching distance of the general buyers, who normally used to wait a few months for the launch of their favorite products. But over the years, the market evolved and the sellers realized the actual buying potential of the common men. Hence, certain organizers started involving enthusiastic buyers in these trade fairs.

The formula was an instant hit and the trend caught on. With each passing year, more and more commoners started visiting trade fairs. A new niche market was created where the end user had access to all the latest and greatest innovations. B2C fairs became an instant rage amongst the masses. The traders started giving importance to the trade fair infrastructure and began implementing new tactics to woo the common men. New innovations were incorporated in the trade fair planning process, keeping the interest of general public in perspective.

Free gifts, celebrities’ performances and classy infrastructure were a few of the major alterations that were seen in the trade fairs. With the start of huge competition between the various organizers, the standards lifted and the quality of the trade fairs skyrocketed to new heights. The fairs that we visit today are a result of all these years of competition.

Whether the evolution has helped the cause of the trade fairs is a question that is quite difficult to answer. On one hand, it has added new dimensions to the trade shows making them more vibrant and livelier than ever before, and on the other it has hampered the official nature of these events. Modern day fairs appear casual and leisurely and hence lack the discipline of the past events. But the massive exposure that they bring to the exhibitors is unquestionable.

The fact that the time won’t stop, makes further changes in the trade show infrastructure almost inevitable. What the evolution will bring to the table, whether it will be good or bad is remained to be seen. But one thing is for certain, the evolution of trade fairs is never going to stop.