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Monday, December 7, 2009

Role of Website in an Online Business


Now a days Online Business have become trend. Every second person has its own website. But if one really takes it seriously make that website like your lifeline for life.
To get success in business you will have to be a owner of a good, attractive & a unique website .Always keep in mind that,Your web site is your identity.

1. Planning

It is very important to plan the subject of your website and how you would present it. The site must be organised and not over complicated. It should definitely focus on some or the other area.

2. Content

The more relevant content you add to your site the better, plus always try to add more articles and informations to your site on a regular basis. If your content is fresh and lucrative, the number of traffic will positively increase.
The article pages of your site must be specified by separate specific keyword.
This article would then act as a separate page of website content that will rank on the search engines for that one keyword.

3. Register domain for the website


While you are still in the process of writing your development plan you should register a domain for your website. A short, descriptive and catchy domain name may just be money in the bank.

4. Use Meta Tags for your home page

5. Always notice that your links are active.

6. Publicize your Website

Having a great site is not good enough! You have to work on promoting your site through active social networking sites so that enough targeted traffic visits your site to make it profitable.

One good example of a trade show industry website is http://www.biztradeshows.com/
Its the largest directory of trade events and shows. Its content is rich and is updated on daily basis.

Tuesday, November 17, 2009

New Exhibitors at India International Trade Fair


Cuba, Papua New Guinea, Iraq and Nigeria being the first time participants in the 29th India International Trade Fair, are all ready to showcase their specialities to the visitors at South Asia's biggest fair.

Participants of Papua New Guinea see it as an opportunity to open their products in the international market and also a step towards promoting their country.

"As a new entry in this part of Asia, we feel that participating in this event will create awareness. By having business, people will know about where Papua New Guinea is, what type of business we can do here in India. This is the best avenue," said Caroroofa, an exhibitor, Papua New Guinea.

The New Guinea participants are offering their specialities like Coffee, tea and spices. Not only this. They are also showcasing fish canaries samples.

Besides these four countries, Iran, Afghanistan, Argentina, Bangladesh, Belgium, Bhutan, Brazil, China, Denmark, Egypt, Germany, Indonesia, the Netherlands, Myanmar, Philippines, Nepal, Pakistan, Sri Lanka, South Korea, Syria, Thailand, Turkey, UAE, United Kingdom, the US and Vietnam are among the other foreign participants.

This trade event is organised annually by the Indian Trade Promotion Organisation and provides a platform for trade promotion and helps facilitate interaction between National and International buyers.

To know more about Indian International Trade Fair log on to BizTradeShows.

Sunday, November 15, 2009

Indian International Trade Fair 2009


The 29th Indian International Trade Fair is open now and will commence till 27th of November. Every year the Trade fair is being organized by India Trade Promotion (ITPO), it is the nodal agency of the Government of India for promoting the country’s external trade. The theme for the year 2009 trade fair, organized by the commerce ministry-promoted India Trade Promotion Organisation (ITPO), is “Exports of Services”

ITPO is existed for the last three decades in the form of Trade Fair Authority of India and Trade Development Authority. The organization plays a key role in catalyzing trade,
investment and technology transfer processes.

This year the special highlights of the fair are Green Event, with No Plastic Bags
No Smoking Zone,5 Exclusive days for Business Visitors, Cultural Programmes & State Events,Ethnic Foods from Different States, Special Cuisine- Delhi Ka Khana
Special Exhibition -India- A Space Odyssey


For general public, the entry fee is Rs.30 on weekdays and Rs.60 on weekends.
The Business Visitor Hours are 09:30 am to 07:30 p.m ( from November 14th - 18th, 2009) Entry Gates : 1,2 & 10
General Visitor Hours : 09:30 am to 07:30 p.m ( from Nov 19th - 27th, 2009)
Entry Gates : All

The trade fair will host with 7,500 domestic and overseas exhibitors from 29 countries.
The 14-day fair will have China as the spotlight country and Thailand as the partner nation for the year2009 , The fair will open for public Nov 19, since the first five days have been reserved exclusively for business visitors with an entry fee of Rs.400 during these days.

Our President Pratibha Patil has inaugurated the fair at the Hamsadhwani Theatre within the exposition complex, said the event provides an opportunity for people from across Indian states to see the progress the country and the world at large is making.
This year Iran has made a debut in India’s trade fair, hoping to join some countries such as China, Myanmar, Pakistan, Thailand and Turkey, which have attracted huge crowds in the past with their traditional merchandise.

Wednesday, November 11, 2009

Countdown begins for Essen Motor Show



Essen Motor Show is a World fair for automobiles tuning, motor sports & classics. This show will prove to be an ideal meeting place for Automobile Enthusiasm. Many companies launch their brand new car models in this show. This time also Audi RS5 will make its official debut at Essen Motor Show which will take place at the end of November.

For those who don’t know, the new RS5 will carry a V8 engine capable to deliver around 450 hp as well as a new aerodynamic kit featuring a redesigned front bumper with bigger air intakes and a completely new rear bumper with integrated air diffuser and exhaust system with the well-known RS oval pipes.

To know the details of Essen Motor Show log on to BizTradeShows.

Tuesday, November 10, 2009

Mumbai International Tourism Expo 2010


Travel and tourism is one of the largest industries in the world and India has emerged as a key global travel and tourism hub. In light of the developments and the various changes in this dynamic industry, the Maharashtra Tourism Development Corporation (MTDC) in association with Conference and Exhibition Management Services Pvt Ltd (CEMS) brings a first-of-its-kind international travel and tourism event – Mumbai International Tourism Expo (MITE) 2010.

To be held at the Bombay Exhibition Center from January 7 to 9, 2010, MITE 2010 aims at providing an integrated business platform for local and international participants to showcase their products and services while creating an opportunity for them to meet the top decision makers of the industry.

Talking about the plans for MITE 2010 Mr. Edward Liu, Managing Director, CEMS said, “The world is watching on how India is fast becoming the most attractive emerging market in the world. Through MITE 2010 we will explore a number of targeted influential segments to maximize and draw in the interests of local and international buyers and sellers for tourism-related business and activities, during the event."

Mr. Pradip Lulla, President, Travel Agents Federation of India said “The Mumbai International Tourism Expo 2010 is a first of its kind initiative planned by CEMS on such a large scale in Mumbai. This event will be instrumental in providing an interactive platform for the exchange of knowledge and promotion of ideas, trends and opportunities. I see tremendous value in the expo and encourage members to wholeheartedly support MITE 2010 with their participation.”

The key supporting associations for the first ever MITE 2010 are: Travel Agents Federation of India (TAFI), India Association of Tour Operators, The Asia federation of Exhibition and Convention Associations, Association of Korea Exhibition Industry, Indonesia Congress and Convention Association, Korea Convention Association, Macau Convention and Exhibition Association, Thai Exhibition Association amongst others.

To know further details about Mumbai International Tourism Expo 2010 log on to BizTradeShows.

Sunday, November 8, 2009

Auto Expo 2010


Two months to go for the 2010 Auto Expo. Gear up !!! Time for a curtain-raiser. After all, the last Auto Expo at Pragati Maidan, New Delhi was a major hit – thanks to the high profile launch of the world’s cheapest car, the Tata Nano.

This time around too, the Auto Expo is expected to open up to the automotive world a handful of developments and many an auto launch.

The 2010 Auto Expo too will host launches from many an Indian auto maker, as well as global brands. Many believe that the 2008 Auto Expo at Pragati Maidan was where the Auto Expo finally came of age. Helped in large measure by the hype surrounding the Tata Nano, no doubt. Indian media was there in full force, and not to mention the world media, who went back a much chastised lot.

Over the last couple of months, a few companies like Skoda and Bajaj Auto have certain models that would possibly be introduced during the Auto Expo 2010.

To know more about this expo log on to BizTradeShows

Tuesday, November 3, 2009

Ways to Get Traffic on you Website



Getting traffic is one of the most important tasks for any web master. What is more, you can't get traffic once and then just reap the benefits. Getting traffic is an ongoing task and you must be constantly doing it, if you want to get traffic and keep it.
Here are some of the ways to get traffic for free:

* Optimize your site for search engines


Search engines have always been a major way to get traffic for free. SEO is still the most powerful way to get traffic for free and you really need to invest some time and efforts in the optimization of your site. SEO is not that difficult and if you want to get familiar with it in a nutshell, check our SEO Tutorial.

* Frequently update the contents of your site


If you expected some shocking secrets revealed, you might be a bit disappointed. One of the first steps in getting traffic for free is trivial but vital – get great content and frequently update it. In terms of SEO, content is king. If your content is good and frequently updated you will not only build a loyal audience of recurring visitors, who will often come to see what is new, but search engines will also love your site.

* Take advantage of social bookmarking sites


Social bookmarking sites (especially the most popular among them) are another powerful way to get traffic for free. If you want to learn how to do it, check the How to get Traffic from Social Bookmarking sites article, where we have explained what to do if you want to get free traffic from sites such as Digg, Delicious, etc.

* Use your Twitter and Facebook accounts


Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.

* Get links with other sites in your niche


Another way to get traffic for free is from other sites in your niche. Getting links with other sites in your niche is also good for SEO, especially if you manage to get links without the famous no follow attribute. But even if the links are no follow (i.e. they are useless for SEO), they still help to get traffic to your site. If you manage to put your link in a visible place on a site with high volumes of traffic, you can get thousands of hits from this link alone. If you need list of sites within your niche where you could get backlinks from, check the Backlink Builder tool. However, be careful if you exchange links because linking to bad neighbors can do you a lot of harm.

* Use any chance to promote your site for free

Free promotion is always welcome, so don't neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.

* Use offline promotion


Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn't moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company's business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

* Include your URL in your signature


URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.
Getting traffic for free is a vast topic and it is not possible to list all the ways to do it. However, if you know the most important ways – i.e. the ways we discussed in this article and you apply them properly, it is guaranteed that you will be able to get lots of traffic for free.

Sony Ericsson unveils first Android model


Sony Ericsson unveiled its new X10 flagship phone, its first to run on Google's Android operating system, but plans to start to sell it only next year.

Loss-making Sony Ericsson, the world's fourth largest handset maker, has suffered since 2008 from a lack of attractive high-end cellphone models in its offering, and saw overall sales shrinking 45 percent from a year ago in the last quarter.

The X10 will have a 4.0 inches wide capacitive touch screen, it uses Qualcomm's Snapdragon processor, and it comes with 8.1 megapixel camera.

To know more about the latest upcoming gadgets one should attend trade shows and get all the latest information regarding it.

Wednesday, October 28, 2009

Toyota to unveil Prius Hybrid in 2010 Auto Expo


The much expected car and world’s most successful green vehicle will hit the Indian shores in two months from now. While stayed away from 2008 Delhi Auto Expo, it will showcase its excellence in full swing at the 2010 Delhi Auto Expo.

Toyota will showcase the prius hybrid at the expo. Toyota has been doing feasibility study of launching the prius hybrid in India. Toyota might also showcase a concept version of EFC (Entry Family Car) at the Delhi Auto Expo which will be launched by the end of 2010. Remember, Volkswagen has already confirmed its launch of polo at the Auto Expo.

To know more about this Auto Expo check out BizTradeShows.

Tuesday, October 27, 2009

Booth Babes = Unqualified Leads


Are there any metrics associated with using booth babes (models) to help attract customers to your booth? What are some of the best sources for finding the right look?

Eye Candy for some is not Eye Candy for others… At some trade shows a giant V12 engine on a turntable will cause people to bump into each other as they walk past it.

Anything that stops people in the aisle and gives your fully-trained booth staff time to convert them into qualified prospects is a great idea. But you have to provide a process to reward the right prospects and shun the rest.

The before and especially the “right after show” communication needs to convert the best prospects into a sales cycle activity. Drop 10,000 prospects into the top and out of the bottom comes 500 or so qualified leads.

Like anything else in life, attraction happens in an instant… it’s what you do next that will ensure it was good for everyone!

All staff members in a trade show exhibit need to be properly trained to do the work before them.
Models are only a good idea if they are part of a product display and should not be allowed to speak.
If you need to take care of your customers, Actresses and Actors are an excellent choice.

1.They cannot run off with their best customers,
2.they show up on time and
3.they do not treat attendees poorly if they are not in their sales territory.

A great way to find good people to deliver your message is to seek out professionals that have ear-prompter skills. This is a difficult skill and shows you that the person being considered cares about their career.

I would always recommend hostesses / greeters and rehearse them thoroughly. It is a minimal expense to guarantee every attendee has the same experience.
Train your staff, too. Most trade show failures can be traced back to the staff working the booth. Any international booth workers should be trained in trade show behavior.

To know about the upcoming trade shows visit BizTradeShows.

Monday, October 26, 2009

Pragati Maidan in dilemma over Common Wealth Games


India Trade Promotion Organisation (ITPO) has rejected a plea by Prasar Bharti on behalf of Common Wealth Games Federation to advance the handing over of Pragati Maidan precincts by three months next year.

At least 20 International Fairs are scheduled to be held at Pragati Maidan between January and March 2010, including annual trade fairs such as the Auto Expo 2010, International Book Fair and Defence Expo.

ITPO has written to Prasar Bharti in a letter, that it would not be possible to advance the date as that would result in non compliance of contractual obligations and create legal hassles.

“ We will lose out on revenue from our long standing customers,' said Safdar Khan, Senior General Manager, ITPO. The biennial Auto Expo, for example, is the only international level fair for the automotive industry int he country and is one of the biggest money spinners for ITPO.

During last year's Auto Expo in January which saw the high profile unveiling of Tata Nano, a record 1.8 million visitors and generated business of over Rs 20,000 crore for the industry.

Although the Common Wealth Games Secretariat has booked five of the 19 exhibition halls at Pragati Maidan, “ it would take at least 50 per cent of our operational space”, sad Safdar Khan.

The ITPO has ruled out shifting of it's regular trade fairs during Common Wealth Games from Pragati Maidan to either Greater Noida or a Delhi suburb near Airport, stating “ all over the wolrd exhibitions are held in down towns”.

Sunday, October 25, 2009

Tokyo Motor Show 2009 Coverage


The 2009 Tokyo Motor Show has released its secrets, and the Motor Authority crew has covered all the latest from the Japanese capital.

Sadly, the once popular event hasn’t been able escape the effects of the industry doom and gloom, with most major foreign automakers shunning the show this year. But despite the downsizing, there was still plenty of excitement thanks to some high-profile world debuts from the major Japanese brands.

As always, the Tokyo Motor Show played its role as an open invitation for the world's automakers to study each other's latest moves. Particularly for green-car enthusiasts, this year's Tokyo event is a fertile ground for hybrid and electric-car concepts.

It's not all over yet, though, so stay tuned for any new cars, concepts or details that may break from the show floor.

Wednesday, October 14, 2009

Audi R8 Clubsport Coming Soon


Much has been said about Audi’s sports car, the R8. Right from the beginning of the year, there were rumors about a cabriolet and an electric version. Both of these were unveiled last week at the motor show in Frankfurt. It seems that the German firm has more versions coming up.

British Web site Autocar reports that Audi could be working on a R8 Clubsport version. Spy images of this hardcore version of the sports car have emerged. Besides small aero blades at the front and a fixed rear wing, they also point to an expansively modified bodywork at the rear. It, apparently, will have a stripped-out cabin as well as lighter and more dynamic rear-wheel drive setup
The Audi R8 Clubsport is expected to be powered by a 518bhp R8 V10. As for the top speed, it apparently is 200mph and does 0-60mph in 3.5 seconds. There is no word on the release date but the car is expected to be out by Q1 2010. There are speculations that it would be unveiled in November this year at the Essen Motor Show in Germany.

Monday, October 12, 2009

MEGA SHOW PART 1


MEGA SHOW PART 1 is the leading trade exhibition for the gift, houseware, premiums and toy industries that takes place at the Hong Kong Convention and Exhibition Centre, every October.
Since 1992, this premier exhibition has delivered a consistent and quality international buyer attendance, from over 131 countries annually.

Proven beyond doubt is the importance of the convenient dateline of 20-23 October in the autumn buying calendar, with MEGA SHOW PART 1 opening as Phase 1 of the Canton Fair closes.
Regularly supported by over 3200 suppliers, not only from Hong Kong and China, but with a broad representation from Asia, creating the most diverse and directional product display in the Asia-Pacific region.

New features for 2009 will include the dedicated product zones for Christmas, Seasonal and Party Products as well Pet Suppliers and Products. Plus the return of the popular and relevant GO GREEN! promotion scheme.

With the expanded exhibition space available at the venue, Kenfair International will be presenting a bigger and better All Asian Sourcing Show from 20 -23 October 2009.

Who will get the Gold?



Every January the winter-wonderland of sports is celebrated in style. For twelve years the EPSN sponsored 2010 Winter X Games have been heating things up with super pipe snowboarding, pumped up live-music, tons of promotional giveaway sand talent galore.
After slicing down steep slopes and rocking out to popular bands, boarders, their sponsors and all involved in the snow sport industry part with the Winter X Games (hopefully with medals in hand) and parade over to another winter event.

The Snow Sports Industries America trade show (SIA) has been around for 37 years and boasts the best in snow sports gear & equipment, technologies and branding opportunities. As an after party to the widely celebrated X Games, SIA has been taking place the following weekend. Unfortunately, this year, both the X Games and SIA trade show have been schedule for the very same weekend, January 28-31. To add to the butting-head snow sport events, the 2010 Winter Olympics will take place two weeks later on February 12.

With the X Games and SIA trade show happening the same weekend, they may want to start a promotional giveaway war to see who can draw more attendees. It's pretty clear that the champion event will be the 2010 Winter X Games because of the hype and their major broadcast on ESPN. However, without attending the SIA trade show, how can snow sport athletes, manufacturers and sponsors be prepared for the 2011 Winter X Games? The SIA has been the place to find the hottest gear and most innovative technologies for the snow sport world. They've been a haven for trade show giveaways and networking opportunities for athletes, sponsors and manufacturers, and they plan on keeping it that way.

With the Olympics only two weeks away from the X Games, many athletes will want to sit the X Games out to prevent any injuries and to pack in more training. This may be a benefit to SIA because those athletes and their crews will be readily available for the tradeshow. Still, most winter sport athletes will compete in the X Games and find the time to fly 3 1/2 hours away to the SIA trade show in the same weekend. The X does stand for extreme - and these athletes are going to prove it by heading to the Olympics right there after.

The amount of attendees and media attention outcome for each of the snow sport events has a pretty certain fate. The Bronze Medal goes to the Snow Sport Industries America trade show. The Winter X Games Snag the Silver Medal and in Zeus-like fashion, the Winter Olympics will most definitely take the Gold.

Thursday, October 8, 2009

Paris Fashion Week: Louis Vuitton


The American designer, Marc Jacobs, bought the golden era of the 1980s/90s New Age traveller back to fashion’s forefront in his spring/summer 2010 collection for Louis Vuitton, at the Paris prĂȘt-a-porter season.
The collection, staged to a wild, music mix of the British girl band. The show was awash with influences as wide-ranging as the Navajo, utility clothing and the Wild West, to the chaotic dress code of early Madonna.

The front row line-up included the actresses Catherine Deneuve, Freida Pinto and Leighton Meester; Sophie Dahl and her fiancé, Jamie Cullum; the singers, Katy Perry and Alison Goldfrapp; and the British model, Daisy Lowe.
Jacobs, once known for starting shows up to two hours late, is now as precise a timekeeper as a Swiss watchmaker.

As the clock struck two-thirty in Paris, his show started on the dot, leaving several members of the audience scrambling for seats as the first model hit the catwalk, and latecomers cooling their high heels outside the doors.

His Louis Vuitton collection was one of the last in a hectic, nine-day schedule in Paris, featuring up to 12 shows a day. The season concludes on Thursday, with the Paris debut of the British designer, Giles Deacon, winner of the ANDAM 2009 prize worth €160,000.

Wednesday, October 7, 2009

Various Types of Trade Show Visitors


Visitors are the most important element of any exhibition. However, visitors are of different types. Some common types are as follows.

Free Ticket Fan: These people are more interested in free offers, demos and whatever there is on offer from the company. They are not at all potential customers. They love to collect free promotional products from the fair.

Private Agents: They work for rival companies and visit the exhibition to obtain possible information as well as business related secrets.

Vendors: A few visitors may visit an exhibition to capture the interest of the company, for their product or service, instead of buying.

Brochure collectors: These visitors will leave without buying, but will collect all the brochures, leaflets, reports and any other information that the exhibiting company has to offer.

Leaders of industry: Often, prominent industry leaders visit trade shows to ascertain the level of competition or check out the products on display.

Entertainment seekers: These people visit booths if there is entertainment on offer. There may be exclusively large number of people, who seek only entertainment.

Possible customers: Some big potential customers may visit your exhibit. There should be an organisation in place to deal with these visitors.

Tuesday, October 6, 2009

DoCoMo goes natural with wooden cell phones


NTT DoCoMo is experimenting with using compressed wooden cases for cell phones.
The Japanese operator showed off two prototype Touch Wood handsets, including one working model, that have cypress cases at the Ceatec exhibition in Chiba, Japan.

The wood used to make the Touch Wood prototypes comes from trees that are felled in forest-thinning operations, rather than being cut for commercial use. The felled trees are then chopped into blocks, which are then cut into the desired shape. The case is then compressed in a mold, using a technology developed by Olympus. The end result is a glossy case that is waterproof and resistant to wood-eating insects and mold, DoCoMo said.

Because each wooden block has a distinctive grain pattern, no two handset cases are exactly alike.
The working Touch Wood prototype on display at Ceatec is a slider design, with a haptic touchscreen that slides up to reveal a QWERTY keyboard and a 5.2-megapixel camera. DoCoMo also showed off a mockup of another touchscreen phone with a curved body that bears a passing resemblance to Apple's iPhone.

Whether or not these phones or other models with a wooden case ever reach the market remains to be seen. DoCoMo said no decision had yet been made on whether or not to make them into commercial products.

To know about such latest electronics and gadgets then visit trade shows.

Sunday, October 4, 2009

New gadgets, prototypes to debut next week in Japan


Japan's biggest electronics and gadgets show, Ceatec, runs all of next week and many new technologies and prototype gadgets are expected to be on show.

The first big news is expected when Toshiba unveils its first commercial LCD TV that includes the Cell multimedia processor, after showing a prototype of the television last year. Originally developed by Toshiba, IBM and Sony for use in the PlayStation 3 games console, the Cell is expected to bring functions like real-time upscaling and processing of recorded videos.

Panasonic will also focus on TV technology and showing a 50-inch plasma TV that can display images 3D. At the IFA electronics show in September the company said it planned to launch such a set next year, so Ceatec will provide more insight into what consumers can expect.

Sony is also pushing 3D and will use Ceatec to show a new video camera that can record 3D images through a single lens. The camera is aimed at content producers, not consumers, but the technology could eventually scale down into more compact cameras.

In the cell phone arena, NTT DoCoMo is planning to show a cell phone with a wooden rather than plastic case. The prototype phone was made in conjunction with Olympus, which has developed a method for wooden casing, and Sharp. The phone uses surplus cypress wood from trees culled during thinning operations to maintain healthy forests.

DoCoMo and its partners are also expected to show their progress in developing a cell-phone platform for future LTE (Long Term Evolution) wireless services. The company is working with Panasonic, NEC and Fujitsu on development of a phone that can download data at up to 100M bps and upload at half that speed.
Meanwhile Fujitsu will show a new cell phone with a built-in golf-swing analyzer. The phone's sensors feed motion data to a 3D sensing program that analyzes the swing and then provides advice. Each swing can also be compared against past swings.

One of the hits from last year's Ceatec, Murata's unicycling robot, is due to make an appearance and show off a new trick. The latest version of the robot is capable of cycling
at about 3 times the speed of last year's model.

Nissan will also be at Ceatec showing off some of its latest research into advanced automotive IT systems. Specifically, the company plans to show off a technology that allows several cars to automatically follow a lead car. The futuristic system, which will be demonstrated in robot cars, could one day be used to allow cars to automatically move along roads in "trains" of vehicles with little input from the driver. The exhibition, which is now in its tenth year, attracted just under 200,000 visitors last year.

To know more about such electronics and gadget shows visit BizTradeShows.

Thursday, October 1, 2009

IndiaMART Used Machinery Expo (UMEX 2009)


IndiaMART Used Machinery Expo (UMEX 2009), is one of the leading exhibitions on wide range of used machinery and it will be the year's most important and crucial meeting place for sellers and buyers.

It's a three days event, starting from 30th October, 2009 at Nehru Centre, Maharashtra (India) and is being organized by Conventions & Fairs (India) Private Limited.

Renowned manufacturers, suppliers, distributors, buyers etc. from Plant & Machinery Sector will become part of this trade show from throughout the world.

The event is year's most viable and imperative meeting place as it provides a big opportunity to do business, to interact directly with people who are interested in the products/services and to learn more about future industry trends.

Tuesday, September 29, 2009

Wireless Charging To Go Mainstream In 2010


The company behind the new Dell Latitude Z laptop's wireless power charger predicts that its technology will go mainstream next year, with cell phones, MP3 players and Bluetooth headsets featuring the technology at the coming Consumer Electronics Show (CES).

Inductive charging, which creates a small-area electro-magnetic field around devices to recharge their batteries, will be slower to emerge on other computers besides Dell Inc.'s new ultra-thin, ultra-premium business notebook.

The long-term vision is for wireless charging pads to become as ubiquitous as electrical plugs are today, enabling users to place their cell phone or laptop down on any pad for quick "snack charges".
There is no standards group for medium-power devices such as laptops, or high-power devices such as kitchen appliances or electric cars. The electric cars could eventually be recharged by simply parking them over a special pad-equipped parking space while the driver is at work or a meeting.

Monday, September 28, 2009

Finally Mercedes-Benz Vision S500 Plug-in Hybrid is Launched


Mercedes-Benz presented at the Frankfurt Motor Show the new Vision S500 Plug-In Hybrid Concept. This new Mercedes-Benz Vision Plug-In Hybrid Concept will carry a V6 petrol engine but also a new lithium-ion battery capable to store more than 10 kWh.

With this system installed, the new sedan will be capable to be driven in full electric mode for up to 30km (18.6 miles). After the energy is consumed, the hybrid module that delivers a total output of 60 hp (44 kW), the petrol engine is activate unleashing its true power. Still, the car will be capable to hot 100 km/h in just 5.5 seconds.

Regarding the fuel consumption, the car will show an incredible 3.2 l/100 km (73.5 mpg) while emitting 74 grams of CO2/100km.

The Vision S 500 HYBRID is a new milestone on our path toward zero-emission mobility. It is a luxurious and safe S-Class vehicle that offers superior driving performance while at the same time consuming less fuel than current compacts. All of this shows that our top models will also be able to combine automotive fascination with responsibility for the environment.” said Dr. Dieter Zetsche, Chairman of Daimler AG and Head of Mercedes-Benz Cars.

Friday, September 25, 2009

The Art of Organic Jewellery


If gold and silver jewellery is too expensive, then organic jewellery can provide the same decoration for a much cheaper price. Organic Jewellery started from the Native Americans by using connecting simple seashells together. Today, organic jewellery has evolved into a major role in the fashion industry. The most popular type of organic jewellery today would be in the form of pearls.

Pearls
come from an irritation in an oyster's shell. The irritation is then covered with calcium carbonate which after many years turns into a pearl. Pearls are used in many forms of jewellery including Necklaces, bracelets, and rings.
Pearl necklaces are very popular, and they come in a variety of forms such as Bib, Choker, Matinee, Opera, Princess, and Rope. Pearl bracelets also work very well as fabulous fashion accessories. The classic single strand of different pearls can be used to match any outfit. You can never go wrong with a pearl ring. A gorgeous pearl ring set with gold or sterling silver will made any woman happy.

If pearls are not your thing, there are many other forms of organic jewellery such as bamboo and hardwood. Bamboo is not considered a type of wood, but is instead a type of grass. There are many types of bamboo that are yellow, tan, green, brown, and even purple providing a great fashion accessory. The most common use of bamboo for organic jewellery is earrings.
Although they are relatively easy to take care for, the wearer has to re oil the earring periodically for easy insertion. If you like designs, bamboos can have great designs burnt in them.

Tuesday, September 22, 2009

Right Jewellery Completes Any Look



In ancient times jewellery were used as good luck charm and protect the wearer from evil spirits. Nowadays, wearing the right jewellery gives you a touch of class and sensuality. Jewellery can transform you into a princess. A pair of long earrings underscores your lovely neck. A shining gem pendant seems to make your eyes sparkle.

Best of all, you only need one or two pieces of jewellery to create the effect. You can use the design and position of jewellery to enhance your appearance or to draw attention away. Avoid wearing bangles or bracelets and pick a stunning ring instead. A choker will also serve to focus attention towards your face.



You can try different ideas such as wearing layers of necklaces of different lengths, or go for chunky jewellery. There's no need to buy expensive branded jewellery unless you are making an investment. Consider affordable jewellery. Nowadays there are all kinds of materials used in jewellery from wood, plastic to natural stuff like bamboo and sea shells.



The rage these days is antique jewellery . Now here are some tips concerning wearing these jewellery. Wearing them with T-shirts and any other casual outfit won't match. Next, you need to consider the color of your jewellery and the one which glows and looks brighter on you will be the right one.

In the end , all this are just pointers, most importantly you must like what you are wearing. It's all for the fun and there's no need to wreck your brain.

Monday, September 21, 2009

Ethnic Fashion Rules



We all know fashion weeks, such as Paris Fashion Week, Milan Fashion Week, London Fashion Week, New York Fashion Week and Japan Fashion Week in Tokyo, are conducted all through the fashion industry. However, there are fashion weeks held by many countries and cultures are not as well-known all over the world as in their particular region of the world. Their scales may not as large as those of the famous fashion weeks, and they raise fund within their own countries and in their own way to support their own fashion weeks. They show fashions designed by their own already well-known fashion designers.

Speaking of fashion brands, Armani, Gucci, Prada and so on will float in our mind. The reason why these names are so well-known is that they hire some of the most talented designers to create new and fresh designs. Nowadays more and more ethnic fashion designers attract people’s attention due to their own ethnic flair and culture, which give people a kind of different feeling. There are many different types of ethnic and cultural fashions to be discovered. The Internet makes it easier to connect with other designers’ worldwide.

This has allowed other ethnic fashion designers to enter the main stream fashion industry and compete for recognition throughout the world. You would be surprised at finding out how much talent and creative ethnic fashion designers there is. Some of ethnic fashion designers have managed to combine top fashion with cultural and ethnical fashion. Also, depending on what country you are in or from will dictate the type of fashion for that region.



Satya Paul is one of India's leading brands in ethnic women's wear and renowned for its exquisite prints. He is extremely versatile as a designer, playing with elements and design, and fabrics from all over the world. He has been a supporter and promoter of the various crafts of weaving from all over the country and also one to use the latest in technology to create design from all over the world. One of his major contributions to design has been of questioning and changing the way we wear and perceive the sari & salwar kameez (traditional Indian dress) by innovating the very form and drape of it.

But all over the world every culture has a part that holds onto the trend setter styles, luxury styles, pop culture, hip hop and urban styles. We must remember that there are many ethnic fashion designers around the world well known in their own countries. This makes them great candidates for Ethnic Beauty fashion profiles. This will allow you the reader and visitors to become more aware of the real ethnic fashions available to you. Sometime we will focus on the ethnic fashion styles and others will be the ethnic focusing on ethnic fashion designers.

What really excite people about ethnic fashions are the colors, fabrics used, detailing and stitching, patterns and designs. Creativity also plays a big role. Many people are planning to buy their own ethnic items.

Thursday, September 17, 2009

The New Fashion Frontier Glamour !!



Over the last few years, western wear has changed a great deal. More and more people are discovering how stylish western wear can be, and developing their own personal western style. Because of its rising popularity, western wear has begun to expand into a whole range of useful accessories. Now you can make your western wear practical as well as stylish, or else just liven up an every day outfit with a western accessory or two.

Fashion, Trends, Couture, Ensemble, Accessories, are a few words we keep hearing quite often in our magazines and Celebrity shows on television nowadays. We might often take things for granted by saying, "It's their job to be Stylish!" But is it only their job to be stylish, or is it essential to have some sense of style in the "real world" with "real people" too?

First and foremost, let us go on a journey of vogue and style. The word 'fashion' simply implies to the popularity or widespread acceptance of manners, customs, dress, etc. Fashion is that which characterizes or distinguishes the habits, manners, dress, etc. of a particular time period, it's the prevailing or preferred manner of dress, adornment, behaviour, or way of life. Also the word 'style' is sometimes used interchangeably with fashion, but it also denotes conformance to a prevalent standard, stressing on the adherence to standards of elegance!



Everyone carrying a mobile phone nowadays, and personally i feel it's a great idea to have a western cell phone case. For most women, carrying a handbag is basically a necessity. However a stylish black leather bag that cost a bundle is unlikely to match your western wear. The good news is that western wear handbags are available in a wide range of styles and colors, so it's easy to find one to match your favorite and western outfit. When you're heading out in your western gear, grab your matching handbag so that you can go in style.

There are also western wear accessories for men. It's been possible to buy western belts for a long time, but more recently western wallets have appeared in the shops. You can choose leather that either matches the color of your western gear, or contrasts with it for a different effect. Maybe have two sets, so you can choose your western style in seconds.

So what are you waiting for? To get into the groove of fashion and to look your best, check out the upcoming trade shows coming up on fashion and after to visit them , you'll be the 'talk of the town', for your amazing fashion style!

Click BizTradeShows to find out more fashion related trade events.

Wednesday, September 16, 2009

Sustainable Agriculture


The idea of sustainable agriculture has been around a long time. Since the very first crop was sown and animal was penned, farmers have tried to ensure that their land produces a similar or increasing yield of products year after back-breaking year; recent attempts to popularise the concept build on this tradition.

Sustainable agriculture integrates three main goals--environmental health, economic profitability, and social and economic equity. A variety of philosophies, policies and practices have contributed to these goals. People in many different capacities, from farmers to consumers, have shared this vision and contributed to it. Despite the diversity of people and perspectives, the following themes commonly weave through definitions of sustainable agriculture.

Sustainability rests on the principle that we must meet the needs of the present without compromising the ability of future generations to meet their own needs.

Sustainable agriculture is defined as agriculture that balances the need for essential agricultural commodities such as food, fibre, etc. with the necessity of protecting the physical environment and public health, the foundation of agriculture.


The definition is not intended to be highly specific, but to imply a multi-dimensional optimization of potentially competing forces, with a need for a holistic look at agricultural production at local, national as well as global levels and at all the various trade offs involved in promoting sustainable development, that will nonetheless assure an adequate supply of agricultural products for the world's population for as long as possible. Implicit in this definition is the belief that sustainable agricultural development will signify a reduction in the quality of life, at least as defined by the developed economies.

This would be initially felt by a gradual increase in food and fibre costs from the present 12 to 15 per cent of personal income, and a ripple down impact on the remaining materialistic needs of the affluent society, within what can be reasonably well afforded. However, when applied to developing countries, where food security and improving the quality of life to provide an adequate balanced diet and some minor comfort remain the issues, a reduction in the quality of life is not a realistic possibility, nor are increased expenditures for essential agricultural products that currently consume upward of 75 per cent of personal income.

For the most part, sustainable agriculture as perceived in the developed world, connotes a low input agriculture with, if any, limited applications of chemical fertilizer, crop protection chemicals and fossil fuels to operate equipment, - instead of relying on the careful management of crop residues, biological nitrogen fixation, and integrated pest management practices to ensure adequate crop yields for the combined urban/rural populations. The ideal farmers would be considered the subsistence farmers of Asia and Africa.

Tuesday, September 15, 2009

Lenovo Launches Four-Finger Input Touchscreens


Lenovo has announced new touchscreen laptops, including the ThinkPad T400s, which is company's first laptop to support four-finger multitouch input.

Until now many laptop makers, including Hewlett-Packard and Dell, were offering touchscreen laptops with two-finger touch input. Lenovo ThinkPad T400s will allow manipulation of images using up to four fingers on the laptop. Multiple fingers can be used instead of mice to zoom into maps, or to scroll through documents.

Touch capabilities allow users to be more productive by serving as a mouse replacement. It provides a faster, more natural, and easier way to use PC instead of using the keyboard or bezel buttons.
The ThinkPad T400s is priced starting at US$1,999 and will become available by the end of September.

The laptop is powered by Intel Core 2 Duo processors running at either 2.4GHz or 2.53GHz with 6MB of cache. It will support up to 250GB of storage and 4GB of memory. The laptop weighs 3.91 pounds (1.77 kilograms) and has up to 5.5 hours of run time on a 6-cell battery. It also includes 802.11 b/g/n wireless networking, an integrated webcam and Intel integrated graphics.

Monday, September 14, 2009

Organic Farming in India


Organic farming is the practice of raising plants, especially fruits and vegetables, but ornamentals as well without the use of synthetic pesticides, herbicides, or fertilizers. Awareness of the environmental damage and threats to health (pollution) caused by DDT, dieldrin, and other insecticides and by the excessive use of chemical fertilizers has fostered interest in organic gardening, particularly among home gardeners.

Organic gardeners use short-lived, biodegradable pest-killers or biological pest control and prefer manure for fertilizer. Organic farming on a large scale is both difficult and costly, but a small, steady market for organically grown, or "natural," foods supports a limited commercial effort.

India’s farmers are still mostly practicing organic methods. Organic fertilizer and natural pest control are the only tools available to most of these farmers, who have always lacked the financial resources to explore chemical solutions. But these farmers, whose produce is as organic as they come, cannot afford to pay the fees required to gain official certification.

As the international community adopts standards for organic agriculture, the challenges faced by farmers in the USA versus farmers in India in order to adapt are very different indeed. The danger is that the well-intentioned global move towards organic standards will make small organic farmers in countries like India, who have been never done anything but organic farming, no longer able to sell their crops.

Most of India’s farms are “organic by default.” The irony and difficulty of the new governmental push for organic agriculture is that 65% of the country’s cropped area is “organic by default,” according to a study by Rabo India. By this somewhat degrading term they mean that small farmers, located mostly in the Eastern and North-Eastern regions of the country, have no choice except to farm without chemical fertilizers or pesticides. Though this is true in many cases, it is also true that a significant number of them have chosen to farm organically, as their forefathers have done for thousands of years.

Friday, September 11, 2009

Get Ready For The Snazzy BMW Roadster This Year



The new BMW Z4 two seater roadster is all set to take your breadth away. It will be launched in India this October. Moreover, the company is likely to launch three more new cars for the growing Indian car market.

The new BMZ Z4 sports features like retractable hard top and drive technology for better driving experience. The new Z4 sports car comes with a 3 litre diesel engine and was launched in Europe in December 2008. Performance parameters include a top speed of 250 kph and a 0-100 kph rev-up in 5.8 seconds.


The Z4 will hit the roads in early October and it will be priced in the range of Rs 50-60lakh. BMW India President Peter Kronschanabl said ' he expects the car to be the brand shaper for the company.'

BMW began in the early 1910s as an aircraft manufactures in Munich. The car's current logo, designed to represent white propeller bladed against a blue sky, reflects these origins; its blue and white colour scheme also references Bavaria's blue and white checkered flag.

Thursday, September 10, 2009

Right To Education- A Reality Through Technology


The application of IT is widespread by now in India in the private sector. However, when it comes to public governance, India has been a laggard in the utilisation of IT .It is the monopolistic nature of public governance.

Another important reason for the slow start off the block, particularly of e-governance, is that it enables transparency and cuts down avenues of corruption.

The common man has benefited from the e-governance measures implemented so far. Perhaps the best example in India of how e-governance can lead to order out of chaos and put paid to the machinations of the ungodly is the replacement of the old ballot system by electronic voting in elections.
Government spending on IT accounts for only about 15 percent of India's $12 billion domestic IT market.

Education as a sector has remained relatively untouched by e-governance. This is most distressing, considering that education is the cornerstone of our efforts to build up the future generation. Even in the Right to Education Act there is little mention of implementing e-governance in our education system.

The present education system lacks means of continuous monitoring, meaningful evaluation of the teacher and the taught, constant feedback to the players concerned (administrators, faculty, parents and students) and appropriate timely control and correction mechanisms.
One e-governance system for educational institutions, the M-Star Education Expert System has been piloted in scores of schools in India. This system currently runs in a variety of schools and colleges in the country.

If Expert System gets linked to other national e-governance systems, such as the national ID project headed by Nandan Nilekani, then the possibilities are endless. It could analyse the reasons of dropping out from the system and the teachers become more accountable. The Right to Education could thus become a reality through technology.

Tuesday, September 8, 2009

Mercedes Benz To Launch Small Trucks


Daimler India Commercial Vehicles (DICV) is all set to launch an Indianised range of small trucks by 2012 from its upcoming plant in Chennai. The range would most probably be launched under a new international brand.

The company has already received an order of 100 trucks from Saumya Mining and this would increase to up to 250 trucks over the next three years.

The commercial vehicles market in India is growing at a good speed. The new range would be available at a price tag of Rs 65 lakh and above in India.

The German company’s other Indian arm, DICV, would continue with its business plans in Chennai.
The Chennai unit would enter the mass market product range in the truck segment as per schedule.
As of now, there are no plans to bring in existing international truck brands to Indian market. The products planned from Chennai would be highly Indianised, with heavy localisation share.

Monday, September 7, 2009

Firefox 4.0 will launch in 2010


Mozilla recently released a product roadmap with a number of new details on what the foundation is hoping to release between now and the end of 2010, including information on when to expect the next major iteration of Firefox.

The report details that Firefox 4.0 is due to arrive in either October or November of 2010 and will bring with it a range of new features, such as a new slick user interface and multi-touch gesture support. But take note that this report is currently classed as a 'draft' and could be open to any number of changes.

For those existing Firefox users, a plentiful number of changes can be expected prior to the late 2010 release date of 4.0, with both 3.6 and 3.7 lined up for debut before then. These new releases will offer such improvements and features as faster javascript handling, improved form completion tools, bookmark synchronization and pageload enhancements.

Mozilla also revealed that when Firefox 4.0 does hit, it will take a leaf out of Google Chrome's book, as each tab will function with it's own separate process, reducing the instances of losing your precious browser session.

YikeBike: An Electric Bicycle



YikeBike, an electric bicycle invented by Grant Ryan and engineer Peter Higgins of New Zealand. It is a foldable and gets tucks into a bag little bigger than a briefcase. It has a large front wheel, tiny rear, and little mustache handlebar, but that front wheel is driven by an electric motor giving a range of 9km and a top speed of 20km/h.

The YikeBike is the first bicycle on the market with electronic anti-skid brakes. But at a cost of €3,900 (over $5,500) it's something of a tall sale for a short ride.

In short, the zero emission bike not only allows a safe and brisk ride on cramped city roads, but also lets the users play their part in sustaining the environment.



The YikeBike will be available in mid-2010 f in the UK, Germany, France, Netherlands, Italy, Spain, Ireland, Denmark, Belgium, and New Zealand.

Saturday, September 5, 2009

Its all about Advertising...!!


Advertising is bringing a product (or service) to the attention of potential and current customers. It is focused on one particular product or service. Typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc.

“My definition of advertising is that it provides information, calls attention , and making known something that you want to sell or promote”.

It reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along downtown streets. Billboards dot the landscape along our highways. Commercials interrupt radio and television programming.

Business firms use advertising to promote an 'image' for their company. Businesses use advertising to attract new customers and increase sales.

Individuals, political candidates and their parties, organizations and groups, and the government also advertise example during election time politician do lot of promotion for their parties so as to maximize votes . Special interest groups promote a cause or try to influence people's thoughts and actions. People also people advertise in newspapers to sell cars, homes, property, or other items.

Advertising is one of the key marketing tools to build a brand image through creating an appealing brand personality. In order to develop a distinctive and enduring brand image that consumers will remember and associate positive values with, advertising should be the choice for any company.

Obtaining long term profits through strengthening a brand image is an achievable objective for advertising campaigns whilst direct sales proves one of the least effective aspects of advertising.

Friday, September 4, 2009

Importance of Brand in the Apparel Industry


Building a recognizable and dynamic product brand is very essential to distinguish your business from others and taking it to the next level.The name and logo you create will ultimately help your products to be recognized. This is the reason why quality branding is necessary.

Today's global market witnesses a cut-throat competition. Many new products enter the market, stay for a while, and then they become out-of-dated. Fads come into existence and vanish even quicker than they appear. Rapid changes in the consumers' choices, increase in their disposable income, globalization, media exposure, and influence of global and psychological trends attribute to this behavior.

In order to sustain themselves in the market, it is necessary for every manufacturer to build a 'brand image' for his product in the market. This is more important for apparel makers as garments have a short life cycle and trends keep changing every now and then. Brands create the strongest competitive advantage for the manufacturer, and the retailer.

To compete in the domestic as well as the international market, creating, and sustaining a strong brand image is necessary. Some apparel makers attempt to create a brand for their product in the global market, while many others just supply to retail chains according to their specifications.

Branded apparels not only add a stylish image to the apparel, but it also gives something extra to the consumers. It enables them to create perceptions about the value of the apparel and the brand itself. The value of the brand or the 'brand equity' is the difference of cash the customer pays for a non-branded garment, and a branded one.

The customer can buy a similar apparel somewhere else; without the label and for a lesser price as well. But, a branded apparel with a label on it gives a status symbol to the customer thus satisfying his ego. The reputation that the brand image carries helps in promoting the product among status savvy consumers.

Thursday, September 3, 2009

Zooooom...Here they go !! Ducati bikes set to hit Indian roads


Italy-based Ducati Motor will enter the Indian market by launching five racing-bikes equipped with over 800cc engine.
India is no longer an emerging market. It is a reality worldwide. The economy is booming and there is a huge number of rich Indians who aspire to buy premium bikes. With the technology to produce the world's fastest bikes, their is a great potential for superbikes in India. It has a great future with "vast improvements in infrastructure and the F1 circuit plans firming up.
Ducati is a name synonymous with racing success, delivering cutting-edge motorbike technology and highest safety and emission standards.

According to Ashish Chordia, chairman and CEO, Precision Motor India Pvt Ltd, the sole importer and distributor of Ducati bikes in India "We will be launching different models in multiple variants. These bikes will be available starting at Rs.15 lakh ($37,500) and would go upto Rs.50 lakh ($1,25,000) in the Indian market.
Ducati is the first exotic bike maker that thinks 110 per cent duties, all manner of bureaucratic hurdles etc are all worth tackling to enter our market. They might only sell 50 bikes this year, but they are confident that those numbers will rise.

The company aims to import around sixty completely built units (CBUs) this year from the Italian manufacturer. Initially, the bikes will be sold through two exclusive showrooms in Mumbai and Delhi and subsequently, early next year, three more showrooms will be added in Hyderabad, Bangalore and Chennai.

Ducati is expected to compete with Yamaha and KTM which are also offering a premium range of bikes. In future, Suzuki and Honda are also expected to foray into India's motorbike market and heat up the competition.

Tuesday, September 1, 2009

Importance of Promotional Bags in a Trade Show


There is one item that no trade show attendee can live without. This item serves as the most useful accessory on the trade show floor.
It's absolutely essential to carry one of these items to and from the booths. And everyone over looks this item. What is it? A bag. While several trade show exhibitors often choose flashy trade show giveaways, there are the others who go with true promotional bags. Why?

@ They're affordable. These promotional bags range in value.

@ They're customizable. With the vast selection of promotional bags available it's easy find one that can easily match your branding.

@ They're used frequently. In addition to being used at the show itself, bags will be used time and time again. In fact, promotional bags were rated the second most frequently used items (apparel being the first). On average a bag makes 1,038 logo impressions per month.

@ They've got large imprint areas. Granted this depends on the size of the bag that you order, but the majority of bags do have impressively large imprint areas.

Monday, August 31, 2009

What Makes A Successful Trade Show ?


Trade shows if done right, can be the crown jewel of your marketing mix. Here's how to make trade shows pay off for your company.

Set quantitative goals and objectives for each show at which you exhibit: There’s an old saying that goes, “We don’t know where we’re headed, but we’re getting there fast.” If you don’t have established goals for your trade show then you will be unaware of how many customers you want to anticipate and how many deals you want to close and with whom. So it can result in an uncertain return on your investment.

Use trade shows to test market new products. Sometimes, instead of putting together an expensive market research study, consider bringing product prototypes and demonstrations to show in a private space of your booth. This can save time and money and give you qualitative data.

Gather competitive intelligence by interacting with the customers. Give yourself and your staff time to walk the floor and attend the product demos of all of your competitors, then put together a report of you findings after enclosing down the show.

First time shows are risky. It can be costly to exhibit at a show that has no track record. If a new show is in or near your hometown or a major office, the costs cuts down a lot.

Sunday, August 30, 2009

Marketing of a Trade Show

Every trade show presents its own unique ways, but there are a number of things that are common in all trade shows. Whether you are attending an International Trade Show or a National Trade Show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.

The goal of every trade show is to generate profits for its company. Although many trade shows allow you to purchase and sell products. Each lead you generate should be carefully recorded in as much detail as possible. A stunning 80% of leads generated at trade shows are not followed up, which is absolutely shocking considering the amount of money companies are willing to invest in expos.

Usually exhibitors purchase a trade show display to highlight their products and services. Many exhibitors make the mistake of overfill too much information into their display space,which in turn makes the booth look bad. The key elements of a trade show display should be your company name, logo, and a few key pieces of information that you want your customers to remember. Attendees will be walking past thousands of booths at your show, so make sure your booth makes an impact quickly.

Although many trade show booths are easy to set up and many require skilled workers.
It is very obvious that the goal of trade shows is to generate profit for your company and maintain brand recognition. Both can be achieved with a high quality trade show booth, dedicated booth staff, and lead gathering technology.

Friday, August 28, 2009

How To Keep Your Trade Show Team Motivated ?


The staff should always be motivated throughout the show.
To run a trade show is hard work and is often a case of survival of the fittest. The trade show team need to be "ON" for 12 to 18 hours a day for, typically, three or more days at a stretch. Staying motivated is a real big challenge, especially at the end of a day, or during the final hours of the show when traffic is slow, time seems to stand still and your feet hurt.

Energy, motivation and stamina can be done by the following ways:
@ self motivation
@ manager inspiration and
@ team spirit


Self Motivation

It is important to remember that everyone representing your company is an ambassador. By being helpful, courteous and having a professional attitude, can help in strengthening the company's image and gain new customers. Because of this, they should be chosen carefully based on their excellent knowledge of the company's products/services and the many customers and prospects that you expect to visit the exhibit.
When the staff have a negative attitude about being at a show, their body language lets everyone around know that they are not interested in doing anything.
In addition to wanting to be at the show, each staff member should have at least one personal goal they want to achieve. This not only increases accountability, changes unproductive habits, increases productivity, it also builds motivation.

Manager Inspiration

Top management should always be supportive as it keeps you lively in performing trade show activities. Managers can help them by providing training to it's team so that they work effectively. It is management's responsibility to create a positive, fun and reinforcing environment and to realize that it takes more than an incentive to succeed.
Rewards and personal recognition provide an effective way of encouraging higher levels of performance. Managers need to know their individual staff members and what motivates them. The power of recognition and appreciation can create a more positive, productive and enjoyable environment while working a show.

Team Spirit

Everyone in the booth should be working together as a team, helping each other out whenever and wherever necessary. Encourage them to establish plans of action for working the show.
There should be a group consciousness of the company's exhibiting goals. The team members need to be able to express themselves and feel as if they are an integral part of the overall success of the program.
After each day, team members should be encouraged to give and receive feedback from their colleagues. The purpose is to look for ways to improve past performance and make each day better than the previous one.

Canton Fair (China Import & Export Fair)

CONEXPO 2011, Las Vegas