Thursday, September 3, 2009
Zooooom...Here they go !! Ducati bikes set to hit Indian roads
Italy-based Ducati Motor will enter the Indian market by launching five racing-bikes equipped with over 800cc engine.
India is no longer an emerging market. It is a reality worldwide. The economy is booming and there is a huge number of rich Indians who aspire to buy premium bikes. With the technology to produce the world's fastest bikes, their is a great potential for superbikes in India. It has a great future with "vast improvements in infrastructure and the F1 circuit plans firming up.
Ducati is a name synonymous with racing success, delivering cutting-edge motorbike technology and highest safety and emission standards.
According to Ashish Chordia, chairman and CEO, Precision Motor India Pvt Ltd, the sole importer and distributor of Ducati bikes in India "We will be launching different models in multiple variants. These bikes will be available starting at Rs.15 lakh ($37,500) and would go upto Rs.50 lakh ($1,25,000) in the Indian market.
Ducati is the first exotic bike maker that thinks 110 per cent duties, all manner of bureaucratic hurdles etc are all worth tackling to enter our market. They might only sell 50 bikes this year, but they are confident that those numbers will rise.
The company aims to import around sixty completely built units (CBUs) this year from the Italian manufacturer. Initially, the bikes will be sold through two exclusive showrooms in Mumbai and Delhi and subsequently, early next year, three more showrooms will be added in Hyderabad, Bangalore and Chennai.
Ducati is expected to compete with Yamaha and KTM which are also offering a premium range of bikes. In future, Suzuki and Honda are also expected to foray into India's motorbike market and heat up the competition.