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Friday, June 3, 2011

Ayurveda & Herbal Trade Events

Ayurveda is one of the oldest forms of medicinal treatment plan developed in the ancient India. It has been utilized for treatment and prevention of diseases in India since its inception centuries ago. In the past its usage was only limited to India, but in the modern times, the entire world has taken a liking to Ayurveda treatment due to its long lasting effects. The fact that it is free of any side-effects makes it much safer and a much more viable option.
Due to the sudden upsurge in the number of people opting for Herbal and Ayurveda as their preferred mode of treatment, this industry has grown in stature like no other. This has resulted in the organization of various promotional campaigns dedicated to Ayurveda. Trade fairs have also emerged as an interesting mode of promotion because of their ability to assemble large crowd under one roof. The trade fairs act as a wonderful platform where all the manufacturers can interact with the buyers face to face. This helps in generating general awareness amongst common man, who otherwise would not have known about the magical effects of Ayurveda.
Some of the key points that should be kept in mind before exhibiting at such events are-

- Focus on imparting knowledge-As Ayurveda has fairly recently shot to prominence, imparting of knowledge about this discipline has become very important for the exhibitors. The participating visitors should be informed about the process of Ayurveda and how it actually works on the body. If people are aware of this, they are more likely to inform others and gradually increase the consumer base in the longer run.

- Showcase of Indian history associated with Ayurveda-Ayurveda has a great legacy behind it that goes back to centuries ago. It is one of the oldest forms of medicinal treatment. If the visitors are told about this legacy, it is likely to grow their interest in the field of Ayurveda treatment.

- Taking care in storage of displayed herbal products-The herbal products don’t have a long shelf life. Hence, the exhibits should be chosen in a way that they are in the best of condition when they are displayed in front of the buyers. This should be taken very seriously as it can make or break a company’s image.

The performance of a company at a trade fair depends on making a good first impression on the buyers. In this regard, Ayurveda & Herbal Trade Events are no different. Above mentioned practices if followed properly can really enhance the performance of a company at such events.

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