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Thursday, May 5, 2011

Trade Shows Tips


-> Making a commitment to trade show excellence means committing to creating unique and meaningful experiences for your customers.

-> In trade show marketing it’s usually best to lead, not to follow!

-> Engage prospects by taking an interactive and educational approach to your booth design and show planning.

-> Follow up with booth visitors while they still have your brand on the brain. And leverage your marketing campaign to stay in touch.

-> Making a commitment to trade show excellence means committing to creating unique and meaningful experiences for your customers.

-> Visit trade shows often to get ideas on how to better distinguish yourself from the competition when you exhibit.

-> Establishing concrete sales goals well before a trade show is critical for accurately determining ROI after the event.

-> Understand the audience loyalty. The most loyal group is your core audience. Cater to them, they are key to a successful show.

-> A waiting audience is a frustrated audience. Always make sure to start and end on time.

-> To have a successful trade show make sure to set clear goals for your trade show participation.

-> Give attendees something to see, hear, touch, taste & smell & they're bound to remember your exhibit longer !

-> Always make sure that the tradeshow staff at your booth projects professional appearance & are well-trained to represent your company.e that the tradeshow staff at your booth projects professional appearance & are well-trained to represent your company.

-> Use social media websites to reach more attendees in a trade show.

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Canton Fair (China Import & Export Fair)

CONEXPO 2011, Las Vegas