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Sunday, August 30, 2009

Marketing of a Trade Show

Every trade show presents its own unique ways, but there are a number of things that are common in all trade shows. Whether you are attending an International Trade Show or a National Trade Show, there are a few general guidelines you can follow to make sure that you are well prepared and well equipped for your upcoming show.

The goal of every trade show is to generate profits for its company. Although many trade shows allow you to purchase and sell products. Each lead you generate should be carefully recorded in as much detail as possible. A stunning 80% of leads generated at trade shows are not followed up, which is absolutely shocking considering the amount of money companies are willing to invest in expos.

Usually exhibitors purchase a trade show display to highlight their products and services. Many exhibitors make the mistake of overfill too much information into their display space,which in turn makes the booth look bad. The key elements of a trade show display should be your company name, logo, and a few key pieces of information that you want your customers to remember. Attendees will be walking past thousands of booths at your show, so make sure your booth makes an impact quickly.

Although many trade show booths are easy to set up and many require skilled workers.
It is very obvious that the goal of trade shows is to generate profit for your company and maintain brand recognition. Both can be achieved with a high quality trade show booth, dedicated booth staff, and lead gathering technology.

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