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Friday, August 7, 2009

Role of Organizers in Trade Shows

Trade Show Organizers utilizes all the marketing strategies to make the show a success. These organizers arrange trade shows to facilitate the process of promoting products and services for business to business organizations. It have now become a powerful tool for B2B companies to give instant exposure to their products.

B2B companies have a platform in the form of trade shows to market their products. The trade show organizer is responsible for planning the actual event, from choosing the venue to ensuring that decorating, security and catering is up to mark. They are also expected to produce floor plans of the finished space for management observation as well as for the use of the participants of the show. Every detail of the event falls into their portfolio. The usually have a staff of assistants directly responsible for the various areas, again this depends on the scale of the job, as the task may well fall to only one person.

Fierce competition among trade show organizers is increasing consistently. Not only they face challenges from their direct competitors, they also compete against other organizations like advertising agencies and consultants who want a share of corporate marketing budgets as well.
Today's trade show organizers are implementing promotional and marketing strategies to add value and increase loyalty among exhibitors.


Canton Fair (China Import & Export Fair)

CONEXPO 2011, Las Vegas